Lancôme 75th Anniversary : Arlenis Sosa by Mario Testino

Discussion in 'Vintage Ads' started by Riseup, Mar 15, 2010.

  1. Riseup

    Riseup Well-Known Member

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    [​IMG]

    FRANCE. Lancôme is to reveal a new image this year, to celebrate its 75th birthday. The new advertising campaign, shot by Mario Testino, aims to affirm Lancôme’s fundamental values while giving the brand a new direction.

    The Lancôme philosophy remains “to reveal, accompany and elevate women to help them flourish, regardless of age, style or skin colour”. To convey this, Testino has juxtaposed the various brand ambassadors Kate Winslet, Elettra Wiedemann, Inès Sastre and Arlenis Sosa next to a luscious Lancôme rose – the brand’s emblem for the past 75 years.

    The new campaign also aims to re-anchor the origins of Lancôme as beauty à la française. All of the brand ambassadors are photographed against French backgrounds (Paris views by day and by night, or Parisian interiors). The brand name Lancôme Paris also features strongly.

    In other news, Lancôme has confirmed that Oscar-winning actress Julia Roberts will join its stable of brand ambassadors. It is the first time Roberts has associated her name with a major beauty brand.

    “Our objective is simple: make Lancôme the most beautiful brand in the world,” explained Youcef Nabi, President of Lancôme International. “More than ever we want beauty to be at the very centre of the brand and give it even more meaning through new visuals, new concepts and new commitments to the world. Lancôme is and must remain a brand consistently seeking out beauty, sense and resonance.”

    She continued: “With this campaign, we wanted to affirm the fundamental values of Lancôme and show optimism and harmony. Nothing shocking, transgressive or authoritative. Nothing dark or sad. Only the beautiful, the kind and the good and a lot of light.” ​

    moodiereport.com/document.php?c_id=33&doc_id=23544
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    Beautyisdiverse/Tiffany
     
    #1 Riseup, Mar 15, 2010
    Last edited by moderator azreen: Mar 15, 2010
  2. BeautyisDiverse

    BeautyisDiverse New Member

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    Love the intensity in her eyes. :smile:
     
  3. Riseup

    Riseup Well-Known Member

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    ^^ mee too...although i would've prefered less photoshop, but then again what beauty campaign isn't highly photoshoped?....other than that i love it, she has such a natural glow!!..:heart:
     
  4. TREVOFASHIONISTO

    TREVOFASHIONISTO Well-Known Member

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    wow this is stunning
     
  5. Donatello89

    Donatello89 New Member

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    beautiful eyes ! great colors
     
  6. testinofan

    testinofan ███████████████

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    Nice, great eyes
     
  7. ad041715

    ad041715 New Member

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    Gorgeous!
     
  8. fantastical

    fantastical Active Member

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    I still can't get enough of this picture. I just love her eyes and testino really captured that strength and yet softness at the same time :D adore!
     
  9. Kanna

    Kanna ...

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    That's so beautiful!
     
  10. tullepen

    tullepen New Member

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    SO DAMN PHOTOSHOPPED!
    But wonderful for Arlenis!
     
  11. VogueGirl8910

    VogueGirl8910 Well-Known Member

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