Lanvin S/S 2017 : Stella Tennant by Paolo Roversi

[Scotty]

W February 2017 Digital Edition

 

[VogueGirl8910]

2 New ads


visualizing.fashion

 

[Benn98]

When I think of that epic campaign Meisel did with Olga Sherer many years back, I can't help but feel this was somewhat of a missed opportunity. You had Paolo Roversi, a master of dark and moody portraits, and we get this? I like the first shot, but the rest could be a glorified lookbook.

 

[sixtdaily]

I can be a chic well-made catalogue editorial. But not a campaign worthy. Especially, her very first campaign.

I agree, this is not bad, but I expected better for her first campaign.

 

[rip_ian curtis]

The shot with the striped outfit is very good. It gives me a hint of Alber's Lanvin or 90's Chanel, which I think is a good thing considering Bouchra's first efforts haven't been that striking.

 

[Creative]

I think Lanvin under Bouchra will be a flop... She doesn't have the cool factor at all. No one in the industry is talking about her Lanvin...

Truth is that everything is very boring and forgettable.

 

[Ed..]

^ Apparently it's already a flop. Recent news mentioned that sales are not good and job cuts happening soon.

Back on the ad, I really like some of them. Classic Roversi.

 

[Scotty]

I wonder why they do different ads for men's and women's. I mean they did before but the men's campaigns didn't look THAT bad.
Collier Schorr's ads are horrible. Looks just like the last season, a bunch of random guys looking dead together. Would have been much better if Roversi did that one too.

 

[Lola701]

This is not bad as a campaign. It's classic, chic with a heavy 90's feel...
The thing is that, Lanvin in the 90's was old and unappealing. And when you used a well known model who looks fresh in all of her campaign in such a way...It's kinda tragic.

Lanvin under Bouchra is already a flop. Her clothes are maybe too much like her: quiet.
For a house that need a new energy it is not good at all.

Weirdly enough, the menswear that is still growing and selling has a weak campaign.

Frida Giannini is still unemployed...