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He looks a bit like Hayden Christensen... which is definitely not a bad thing!
In the same way as the brand is strongly connected with nature and all the materials deriving from natural products, also the SS 2012 ad campaign for Paolo Pecora chooses as its setting the deep shades of the natural landscape: warm earthy nuances, the blue of the sky.
The adv campaign for the Italian brand’s – which boasts also a total look realized with thread, for and elegant and contemporary appeal - was shot by Alice Rosati, under the creative direction of Filippo Pecora. Starring in the ad which launched in February, are models Laurent Meri and Paula Hidalgo who represent both dimensions, the masculine and the feminine, of Paolo Pecora’s creativity. - vogue.it