Yeah I think it has a lot to do with what kind of make-up/airbrushing style the cats. go for. Retouching and their projection goals have a lot to do with the end product. J. Crew is going for a more Newport, preppy/beach "glow" verses VS's glamourous, young, Hollywood thing. Differnt goals will make them retouch crazy I guess lol. All the pics turn out decent, though.