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elleuk.comLancome signs Lily Collins
It's been confirmed that Lily Collins will be joining Emma Watson and co. as a Lancôme Ambassador as the face of the spring collection out January 2014.
Collins said of her new role, 'It's an absolute honour and privilege to have been chosen to represent the Maison Lancôme. I have always admired the brand's unique and distinctive appreciation for inner beauty and grace, elegance and utter radiance.
'I feel incredibly lucky to be included among the most inspirational women ambassadresses for one of the most prestigious brands in the world. It's truly a dream come true.'
Lancôme International general manager Françoise Lehmann said, 'With her charm, grace, modernity and lively wit, Lily Collins is the perfect embodiment of femininity according to Lancôme, We are delighted to begin this collaboration with Lily, who brings a renewed sense of radiance and youthfulness to Lancôme.'
Odd... I feel like her makeup is usually bad (her powder is usually caked and visible)... she also doesn't seem famous enough for a major cosmetic campaign.
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