err I don’t know, Rei can do punk in a silly way at times and is this really ‘super’ cringe given the context of current fashion and the one provided by runner about the Japanese market?
Probably some residual personal issue with the Western emo culture that
was super obnoxious but moving past these ‘cringey’ elements like the photography and makeup, even that look in post 9 is way better than whatever CDG is doing these days and has surprisingly more ‘timelessness’ potential than the actual, extremely cringe clothing we’re saturated by these days: from the bulls*it eLeGaNcE of The Row to absolute garbage of Y/Project.. this may have annoying photography that its target demographic is actually into but at least the clothes will survive the test of time and certainly the volatile expectations of Western customers because surprise, it’s not considering them..
tfs can be a bit funny sometimes.. I saw a sudden interest and annoyance at Antonio Marras’ work (of all designers) during fashion week. ‘it’s so long!’ ‘it’s so busy!’ yeah… because when you click on a thread, you also want to look at the
title of the thread lol. It’s like let’s whip the hell out of the robots of the conglomerates (Demna, Hedi, Antonio, Nicolas) for not producing the right s*it for the sweatshops but also, if someone’s out of that and has a solid clientele they create for, and is not following the rhythm nor the expected format of ultra edited and studied imagery, and she/he don’t show signs of even attempting to compromise the label to appease this more generic market, it’s like ‘now you’re annoying me, too!’. I sometimes wonder if this current, super vanilla era in consumerism could even handle the return of labels like Boudicca, which were great but had a very strong, uncompromising line of work and an aesthetic you couldn’t do much with so you had to think for yourself when looking at presentations and also know yourself enough to not ever harbor a desire for them to adapt, you knew what to expect when looking at their work, because research was required, it wasn’t silly window shopping, and that strengthened a mutual respect between creator and consumer.