Liu Wen

Chanel Haute Joaillerie Sport – Suzhou
August 30, 2024












weibo.com & xiaohongshu.com
 
She returned to Beijing (presumably no Chanel HK). And it sounds like she’ll travel to Milan in the coming days. :thinking:





weibo.com
 
Rimowa F/W 2024
Director: Jordan Hemingway
Ph: Louise & Maria Thornfeldt
Stylist: Alex Carl
Hair: Benjamin David
Makeup: Luz Giraldo














grazia.sg | instagrams: mariathornfeldt & rimowa | vogue.ph | wwd.com
credit original owners via weibo.com
 
Update – trimmed half of her booking whereabouts; lots of flights that I’ve lost track of, or weren’t specific to a potential job thus excluded (missing something?)


Around Ami show, prior Lanzarote = French Vogue cover shoot


Lanzarote before couture week = Bottega Veneta Andiamo

Possible jobs throughout FW24 shows = Erdos FW24 campaign

Los Angeles = Saint Laurent campaign

Lisbon = Rimowa campaign

Vogue China June = Shanghai zoo and theatre

Discreetly somewhere in the USA = Donna Karan campaign


Burberry lookbook = how, when, where and why?

Somewhere early June = ?

London mid June = Rabanne campaign

Someplace early July = ?

Vogue US August = sometime around April 22?


Xinjiang August = 5th collab w/ Erdos campaign

Perfect Magazine = NYC, sometime after MET

New York late October = ?

Paris late October = ?

Milan early November = ?








weibo.com | xiaohongshu.com
 


PERFECT MAGAZINE #7
‘Liu Wen’
Ph: Luigi & Iango
Stylist: Katie Grand
Hair: Gonn Kinoshita & Lorenzo Barcella
Makeup: Georgei Sandev & Yumi Lee
Nails: Yukie Miyakawa




instagram/theperfectmagazine | theperfectmagazine.com
credit original owner via weibo.com
 
It would be nice if the duo shot Liu Wen for Double Vision too. If we can’t get B&W portraits by Meisel then finding them elsewhere from Luigi & Iango is also a good alternative IMO. Wish they’d do something glamorous or foxy with her *missed opportunity Versace*.


Apparently, there’s no Vogue UK this year. Were all rumors and guessing haha.


Speaking of guessing: maybe her Milan trip is for Ferragamo; and New York is probably for Max Mara (if it’s Ethan James)?


She’s currently in Shanghai.







weibo.com
 
Not that it matters much or means anything to the mass, or even Liu Wen, but given that she is on Wallpaper’s anniversary issue (also on their inaugural cover), think her mgmt should’ve aimed for a Cosmo cover for February or sometime this year instead of Wallpaper that released earlier this year… even if they weren’t sure they would secure the November’s issue. Saying this because she has yet to front all Chinese top five women’s fashion magazines in a single year (Vogue, Bazaar, Elle, Marie Claire and Cosmo). If she’s not on Cosmo next month then it’ll be her seventh attempt/year missing one title. Only one national model had achieved that kind of record. There’s time but so many other factors could prevent her from ever completing this “holy five”. No pressure, just saying.


Burberry front and center. Would be interesting if that's in the bag for SS25… or not.





















weibo.com
 
Think she’s back in Paris. Even more interesting.

Liu Wen hasn’t worked with Sadli in that many editorials thus would like to see more of them especially now. Still recall Vogue China 2012. Wouldn’t protest Sadli for Chanel RTW campaign with her (preferably B&W classics).






weibo.com
 
^ Wow they timely dropped W for the show. Think it could’ve been shot in October(?)… looks rushed. But that closeup earring shot is everything. More beauty campaigns, Chanel.


Luckily we know she’s in Hangzhou. So far, everything is going in her favor…







credit original owners via weibo.com – THANK YOU
 
Completely forget that the Fashion Awards already occurred.


The sun has risen. I sincerely hope they consider Wen the honor of opening the show. Her association with the brand is unquantifiable at this point. Seriously. Too many to list here but the many corresponding pictures in her thread substantiate her ongoing relation with the house.

Can’t predict the future but she probably won’t ever have an opportunity to open/close a Chanel show, when in fact, the brand she has walked/worked the most is CHANEL. Time to give her due appropriately in her home country.

What’s going for her:

Another Chanel advertorial on a glossy: W Magazine

She’s featured in the Chanel Magazine 31 Rue Cambon for Hangzhou Pre-Fall

Building hype (and a thread connection to the show and Liu Wen) by last year’s visit to le19M

Nowhere to be seen prior to the show in promotional images (unlike Swinton and local celebs), suggest she’s walking

Some Chanel models aren’t present, and they sometimes let national models O/C




Preview by Tyler Mitchell:


via weibo.com
 
W Magazine China #11 2024



CHANEL MÉTIERS D'ART
Photography:
Louise & Maria Thornfeldt
Styling: Louise Ford
Hair: Joseph Pujalte
Make-up: Céline Martin
Model: Liu Wen








weibo.com
 





Finally, congrats on the opening. Karl was right about Liu Wen – she’ll be a great star – but nothing big came out from his era. Nevertheless, hoping a campaign is in the foreseeable future: may the maison’s business strategy is in her favor, *if true Blazy is already accustomed to Liu, that’s a plus*, her Elite family are on the phone vouching for her, and perhaps she’s got to be a bit assertive if she wants an ad (even though she’s just grateful and modest, and that’s not her approach). Her fans – mainly outside of tFS – will go ballistic when she crosses the finish line with her first Chanel apparel campaign. It is a big deal. Good luck! :angel:

Her runway images don’t do her look any justice, it’s quite gorgeous in detail… the makeup is questionable. Contrary, waiting for her to be elegant personified, something clean and bright, minimalist yet chic and classic. She didn’t walk but would be so pretty to see her in SS HC 2017. Thought she looked great at FW HC 2023 with a top bun, seems boring but felt right for her age (not a negative) it highlighted her face well, and just looked more comfortable and womanly. Just a couple examples. Maybe a bit whimsical or lightness quality to her campaign images if she were to star in one. She’s more effective on the simpler side of things when it comes to Chanel, IMO.


Apparently her W China was indeed shot LAST WEEK! It was the Paris trip. Was a local photog/set not available? Nothing wrong just want to understand this. Some better shots that didn’t make to the final cut or for the cover IMO. And the purple look not in color…






via weibo.com and xiaohongshu.com
 
Update – ad campaigns in chronological released (think this is all for the year)


SPRING/SUMMER 2024


Erdos (OG)
Prada (MG)
Dazzle (OG)
Fendi (MG)
Chanel No.1 Skin Serum (MG, recirculate)
Tory Burch China (OG)
Ubras x Disney (MG)
Versace (MG)
Belle (OG)
Prada Eyewear (MG)
Ubras (MG)
L’Oreal VC Mask (OG)
Crest Toothpaste (OG)
Bottega Veneta Andiamo (OG)
Bull Light Switch (OG)
Chanel Eyewear (MG)
L’Oreal Oleor Hair (OG)
Chanel No.1 Eye Serum (MG)


FALL/WINTER 2024

Erdos (OG)
Saint Laurent (MG)
Chanel Jewelry (OG, recirculate)
Dazzle (OG)
Olay (OG)
Donna Karan (MG)
Ubras (OG)
Liu Wen x Erdos (OG)
Rabanne (OG)
Rimowa (OG)
L’Oreal Bandage Hair Mask (OG)
Ubras Holiday (OG)




More Olay





L’Oreal Anti-Breakage Hair Mask F/W 2024




Ubras Holiday 2024



weibo.com | xiaohongshu.com
 
I do think she’s somewhere (maybe abroad?) although she should be in Hong Kong next week too IIRC.


She congratulated Matthieu on his new role with a heart. Never mind. Don’t think Blazy is the overly “control” type or have a hefty say (does he?, IDK), so I’m putting more emphasis on the suits, the business, and its continual long term relation in the world of Chanel and its consumers, to get Liu Wen to where she could be. And not sure which party carries more weight or able to deliver – her Chinese mgmt. or Elite – but hopefully they are planning and (re)negotiating her role and her contract(s) with the house, if it needs to.

Sorry. Of course I don’t know if whether she wasn’t assertive or had already voiced if she wants a Chanel campaign (and perhaps beyond her ability, so why even try) – just that with everything considered, one would think she’d have an apparel campaign by now. Like one season is fine. Move on. I&V are nice, but they have to go… sadly, that may mean Duclos and co. too. Maybe that’d help, clean slate. Would it come sooner or after Blazy’s term – TBD.

Certainly, Wen most definitely should be in Chanel’s history of campaign images.















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adamkatzsinding.com | wwd.com | x/chloefashion | youtube
credit original owners via weibo.com and xiaohongshu.com
 

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