Liu Wen

[AllTrueIsm]

HBD 🥳🎂



“Continue to be curious about this world, with warm sunshine in your heart,
and always sparkle in your love.” 🌟 – Liu Wen




weibo.com​

 

[AllTrueIsm]

Spoiler

She’s rumored to be on a Chinese March issue: some are saying it’s Elle

LIU WEN’S ITINERARY – WORKLOAD TRACK 2025


T Magazine China October = when?

New York late October = Saint Laurent and Prada SS25 campaigns

Paris late October = ?

Milan early November = ?

Wallpaper China November = Paris (possibly during SS25 PFW)?

Le Monde Magazine November = when (most likely in NYC)?

Paris late November = W Magazine China December

Chanel Magazine Hangzhou by Tyler Mitchell = when???

Late December in Hainan = ?

Early January in Japan = ?

​

 

[AllTrueIsm]

Spoiler

Interestingly they pulled down Liu Wen’s image on Saint Laurent’s Weibo banner. That was like a week ago… wonder why the delay, thought they would’ve released the campaign this week after Butler (could’ve been a good birthday gesture). Both shots are plastered all over China.

Hope there are more images and get better.

weibo.com​

 

[AllTrueIsm]

Spoiler

The fact she had two great years of work and newfound accolades and recognition, and starting 2025 with an equally fantastic start, it’d be great to see the following three items for Liu Wen this year. Hopefully it can be achieved sooner than later.


BRITISH VOGUE COVER – most likely MG, not picky on the photographer as long it’s above average and original content

VOGUE CHINA 20TH ANNIVERSARY COVER – preferably MG with all of China’s top models (20 faces if they can arrange it); or a mixture of previous cover girls altogether like Gemma, Arizona, Vittoria, Imaan, Karlie and Du Juan etc.

OG CAMPAIGN – quite a stretch but would be cool if she’s the sole face of Hermes/Lanvin/Max Mara or any of Chanel’s many seasonal lines if not RTW

weibo.com | xiaohongshu.com​

 

[AllTrueIsm]

First preview

weibo.com​

 

[AllTrueIsm]

instagrams: dazedkorea, gabi.coac, rosenepthys, sandrascloset, tianweizhang, yuyuzhangzou, wmag
credit original owners via weibo.com | xiaohongshu.com​

 

[AllTrueIsm]

instagrams: 10magazine, ellementhailand, i_d,
robertobolle, stylenotcom, thepopmag, thesocietynyc, voguemagazine, wmagchina, wwd_japan
credit original owners via weibo.com | xiaohongshu.com​

 

[AllTrueIsm]

weibo.com​

 

[AllTrueIsm]

Spoiler

^ Three shots released thus far all by herself ends up not being OG (of course not), almost had me tho. Seems like they (will) align the campaign launch during women’s fashion month (leading to their show) like how they did men’s(?). Starting with Saldana in the West.

RUNWAY PREDICTIONS – FALL/WINTER 2025

Calvin Klein*
Michael Kors?
Burberry?
Gucci
(Jil Sander)
(Fendi)
Max Mara?
Prada
Ferragamo
Bottega Veneta?
Alaia?
(Courreges)
The Row
Tom Ford*?
Rabanne
Schiaparelli
Givenchy*?
(Hermes)
Balenciaga
Loewe?
Chanel
Saint Laurent

xiaohongshu.com​

 

[AllTrueIsm]

FERRAGAMO SPRING/SUMMER 2025
Ph: Juergen Teller
Creative Director: Ferdinando Verderi
Stylist: Lotta Volkova
Hair: Virginie Moreira
Makeup: Thom Walker
Nails: Sylvie Macmillan


​

Photographed in and around Tuscany’s Villa Mangiacane,
“we wanted to show the DNA of Ferragamo in a real and immediate moment,” explains Davis.
“It’s about showing the elegant classicism of the brand,
but making it a little more perverse, a little more playful.”​

ferragamo.com​

 

[AllTrueIsm]

Spoiler

instagrams: cristine_sun, ellehongkong, ian_griffiths1, wmagchina
english.news.cn | youtube
credit original owners via weibo.com & xiaohongshu.com​

 

[AllTrueIsm]

Spoiler

Calvin Klein is at the very top of the list for Liu Wen this season, IMO. She has never done a SS or FW RTW show during Simons or Costa.

Who are the creatives Leoni would be bringing on board. Especially for casting. If it’s PG, Brokaw or Bitton then she has a better shot walking in this new CK era. Hopefully there are big named models/older models in the cast too, despite how deserted NY is.

Don’t want to get carried away but since it’s Leoni’s debut think they are gonna need all the press, attention and clicks they could get – why not employ Liu Wen (who arguably could help traction for the brand in other parts of the hemispheres).

Prefer if she starts FW25 at Calvin Klein and be the only NY show. Restrain a bit.

Fingers crossed. Though could be a skip city if she’s already arranged for other brands to come later.

instagram/claireguillon | weibo.com | xiaohongshu.com​

 

[AllTrueIsm]

Spoiler

Missed casting opportunity at CK… where’s this “sensual energy” that was reverberated through these articles that, in extension, could/should exude/presented by the models who are showcasing the garments.

Would’ve been great to see some more mature, experienced women or/and with some sex appeal (Miller, Tougaard, Breslin, Quenby, Poly, Herzigova, LW for example). Same with male models. Could’ve switched it up. Or apply a bit of the past to Leoni's vision/idea/imagery of her CK (maybe that cast was what she wanted, if she had a say).

Decent cast. Great to see Gulielmi more grown up. Bring back Axente.


Oh well. Think she's gonna skip.

xiaohongshu.com​

 

[AllTrueIsm]

instagrams: cap74024, fashiontomax_magazine, ferragamo,
harpersbazaarus, lesfacons, tinakunakey, voguemagazine, wmagchina, yunic_men_mgm
gettyimages.com | harpersbazaar.com | sonnyphotos.com | theimpression.com | vogue.com | wwd.com | xiaohongshu.com
credit original owners via weibo.com​

 

[AllTrueIsm]

First preview for Burberry campaign

weibo.com​

 

[Faith Akiyama]

Spoiler

Calvin Klein is at the very top of the list for Liu Wen this season, IMO. She has never done a SS or FW RTW show during Simons or Costa.

Who are the creatives Leoni would be bringing on board. Especially for casting. If it’s PG, Brokaw or Bitton then she has a better shot walking in this new CK era. Hopefully there are big named models/older models in the cast too, despite how deserted NY is.

Don’t want to get carried away but since it’s Leoni’s debut think they are gonna need all the press, attention and clicks they could get – why not employ Liu Wen (who arguably could help traction for the brand in other parts of the hemispheres).

Prefer if she starts FW25 at Calvin Klein and be the only NY show. Restrain a bit.

Fingers crossed. Though could be a skip city if she’s already arranged for other brands to come later.

instagram/claireguillon | weibo.com | xiaohongshu.com​

I suspect her absence there is related to CK/PVH's current issues in China...wouldn't be the first time she had to avoid association with a brand due to that kind of thing.

 

[AllTrueIsm]

Spoiler

^ Interesting, thanks for highlighting that.

Indeed. Recall she even had to terminate her contract/stopped working in other similar situations (namely Puma and Coach IIRC).

wwd.com and credit original owners via weibo.com​

 

[BalkaniStaCouture]