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Liu Wen

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She arrived back in Beijing and possibly preparing for fashion month.

If Liu Wen is participating this season she very well could show up at Burberry since she got the campaign (wouldn’t be surprised if that was the agreement and for her to finish). However my initial thought process, is that last season was just a one-off situation – Burberry being strategic here and for nostalgic purposes – and she hasn’t walked London or any physical presence there for so long, makes it less confident she’ll begin FW25 there.

Funny thing is that that was also my view on Ferragamo but surprise surprise she walked another season and eventually got the campaign. Could be a similar game plan.

There are two scenarios it could play out… see if Burberry has a lock on her first or another brand.



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