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Liu Wen

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Preview Prada SS26

x8lfIaW.jpeg

thecut.com​
 
Happy Belated Birthday.

Interestingly, in past recent years, Liu Wen would usually start out with the year with a magazine cover. It has been quiet thus far.

Think she might be on the March issue of Chinese Bazaar.

And where’s Vogue Portugal Jan/Feb issue? Have they released anything for 2026 yet?


Anyway, will she stay abroad or return home…





instagram/burberry & weibo.com​
 
SPRING/SUMMER 2026 CAMPAIGNS

Dazzle
Erdos
Prada
Prada Galleria (repeat, new images)

Burberry, Ferragamo, Givenchy, all released first images of their SS26 campaigns and while it’s early and most of them are MG cast, no Liu Wen in sight.

Some brands who haven’t released their advert yet:

Alaia ?
Alberta Ferretti
Balenciaga
Balmain
Boss
Calvin Klein ?
Chloe
Courreges
Donna Karan
Fendi
Isabel Marant
Marc Jacobs
McQueen
Michael Kors
Rabanne
Ralph Lauren
Stella McCartney
Tom Ford
Tory Burch
Valentino
Versace ?
Zara

Etro, Lanvin, Jil Sander, Marni, Missoni, Moschino, Roberto Cavalli ???

With an impressive FW25 campaign season don’t think she’ll be in many campaigns for SS26.

Nothing on Weibo hinting Liu Wen about whether she’ll have a stellar ad season or not. Has been crickets…

Again, still relatively early, if we do see her, think 3 campaigns max? IDK.




credit original owner via weibo.com & xiaohongshu.com​
 
Love her for Givenchy! I remember when she closed the show F/W 2010 and I am glad to see her in a campaign with them in 2026! She’s also the perfect Prada girl!
 
Will she even show up for MFW?

If so, would very much like to see her at Gucci. That is if they still want to invest in Liu Wen and have her promote Demna’s era as she has done with Alessandro and Sabato.

I’m very curious (and concerned?) whether PG continues to cast Gucci or if Demna will officially bring Echt back now that there’s runway. Personally don’t mind either, but one would think history and familiarity would carry over. The collaboration and chemistry. Great examples such as Ghesquiere+Bokaw, Tisci+Pilotti, Burton+Hallett, Anderson+Brokaw, Jacobs+Bitton, etc. This would be Gvasalia+Echt.

Demna’s “unconventional” models choice was distinct and integral to his vision/community/brand’s identity, albeit that was within the Balenciaga sphere, it’s just hard to not see his muses and regulars even at Gucci. It’s something special when we see models follow designers (especially if they helped catapult their career). Hope there's still loyalty here. So far we haven’t seen his usual stars at Gucci yet.

It was a cool, exciting time that Balenciaga had been supportive and consistently casting LW ever since her big comeback. She has become a staple in its cast and solidified with a campaign. Would love to see Demna & co. and the company keep/bring her in for Gucci too.

Interestingly, is Gucci doing an “open” casting for FW26… going in what direction. Would PG still be involved. And has Demna moved on from his Balenciaga models and is now bringing in new faces for Gucci. I mean they already have, but I wonder if it'd be different for his first, proper fashion show.



instagram/iamwriterboy​


Harper’s Bazaar China preview


weibo.com​
 
Instagram update. Departed for a flight. And it probably means nothing, but her handbags are almost always deliberate and a hint – hope she’ll be there for Gucci this Friday. :magic:


MILAN
Prada (maybe walk, or frow?)
Tod’s (idk, feels like her usual go-to…)
Gucci (yes, please)

Would be nice to see her at Fendi but knowing her history with the brand, that’s slim…

She never walked for Jil Sander so that would be a big get.

Maybe Max Mara, Ferragamo, Bottega Veneta though think she’ll only do a few.




credits original owners via xiaohongshu.com​
 
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