Jon Kortajarena appears in the Loewe‘s Spring/Summer 2013 lookbook.
Stuart Vevers continues the brand’s commitment to balancing modernity with tradition, offering unique and rare pieces that have been crafted for the demands of contemporary life.
The mood of the season recalls the warm, relaxed elegance of the nobility holidaying on the Costa Brava. Loewe’s creative director Stuart Vevers was inspired by 1940s images of Gary Cooper visiting Madrid and Picasso working in his studio, embodying the nonchalant ease and pared-down confidence that an artist who spends his life steeped in the subject of aesthetics can afford to have in his own style.
‘The collection is very much inspired by Loewe’s Spanish roots,’ explainsVevers. ‘From Picasso to the Costa Brava,the material references are Spanish. And also the Loewe man is very Spanish in sensibility: masculine but sensual, proud, with a boldness of character reflected in the way he embraces vivid colour and individualism. It was this idea of Spanish masculinity that was at the forefront of my mind when designing the collection. How the idea of this man can then be translated for a modern, international audience.’ f!ckingyoung.es
Stuart Vevers continues the brand’s commitment to balancing modernity with tradition, offering unique and rare pieces that have been crafted for the demands of contemporary life.
The mood of the season recalls the warm, relaxed elegance of the nobility holidaying on the Costa Brava. Loewe’s creative director Stuart Vevers was inspired by 1940s images of Gary Cooper visiting Madrid and Picasso working in his studio, embodying the nonchalant ease and pared-down confidence that an artist who spends his life steeped in the subject of aesthetics can afford to have in his own style.
‘The collection is very much inspired by Loewe’s Spanish roots,’ explainsVevers. ‘From Picasso to the Costa Brava,the material references are Spanish. And also the Loewe man is very Spanish in sensibility: masculine but sensual, proud, with a boldness of character reflected in the way he embraces vivid colour and individualism. It was this idea of Spanish masculinity that was at the forefront of my mind when designing the collection. How the idea of this man can then be translated for a modern, international audience.’ f!ckingyoung.es
