Loewe S/S 2013 : Penélope Cruz & Caio Cesar by Mert Alas and Marcus Piggott

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SPANISH EYES: The Spanish accent in Loewe’s spring campaign could hardly be more pronounced. The arresting eyes of Penélope Cruz smolder for the camera of Mert Alas and Marcus Piggott, who captured the “Vicky Cristina Barcelona” star at the Palacio Marqués de Villafranca in Madrid. A key reference for the spring collection and campaign is Gala Dalí, the wife and muse of Surrealist artist Salvador Dalí, chosen for her strong and passionate character.

The ads break Thursday on Style.com and loewe.com. In print, the campaign makes its debut in Vogue Japan later this month, followed in February by an array of international fashion magazines. There will also be billboards in key cities where Loewe operates stores, starting in Spain the week of Feb. 6.

Cruz signed a three-year deal to front the Madrid-based house, founded in 1846 and owned since 1996 by French luxury giant LVMH Moët Hennessy Louis Vuitton. The Oscar-winning actress said she grew up with Loewe, and in the ads she wields its Amazona bag, originally created in 1975, plus one from its new equestrian-tinged Paseo line.

“It’s a really, really Spanish brand. It has always taken inspiration from the Spanish tradition, Spanish culture and Spanish history,” she said. “I’m really proud to be working with a brand where everything’s done here and almost everybody is Spanish.”

Collaborators on the ads are, in fact, of several nationalities, with art direction by Riccardo Ruini and stylist Joe McKenna, hair by Pablo Iglesias and makeup by Charlotte Tilbury.

wwd.com

 

[testinofan]

Look good but no amazing, i like more the previus seasson of Loewe the 2º look very LV

 

[Mchunu]

Penelope is usually a stunner in print, but she looks so vacant in these pictures. It's a shame because I think that it's one of Mert and Marcus' more appealing campaigns of the season. The hair and make up look great, as well as the clothes but I'm not feeling the richness of Spain.

 

[Kanna]

Beautiful but predictable.

 

[ForChicSake]

they need to go back to MCB as soon as...

 

[Psylocke]

Doesn't the second one look just like Blake Lively's Chanel ad? Tired of all those ads with celebrities in old mansions pointlessly groping statues, lolling around on tables and ottomans and admiring themselves in the mirror. This looks like dozens of other recent ad campaigns, so boring.

 

[Deleted member 1957]

nice though the 2nd shot looks like thw Gucci premiere perfume ad

 

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One HQ



vogue.co.uk

 

[justaguy]

Beautiful colors and lighting but Penelope looks empty here, there's no soul. Besides, as Pilar noted, we've already seen this same campaign multiple times with random actresses. it's gotten old.

 

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repubblica.it

 

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Facebook/Loewe, Facebook/Bagaholicboy

 

[Street_a_Licious]

M&M still got their technicolor magic!

and only one shot for men...

 

[Wicked Halo]

Exactly what I thought when I saw it! It's almost like a carbon copy of those Blake Lively Chanel ads!

Doesn't the second one look just like Blake Lively's Chanel ad? Tired of all those ads with celebrities in old mansions pointlessly groping statues, lolling around on tables and ottomans and admiring themselves in the mirror. This looks like dozens of other recent ad campaigns, so boring.

 

[Pradable]

Better Quality, with and without logo.



...


loewe

 

[ALAUU]

God, that first shot. Stunning. What a face.

 

[Fernini]

Just one shot of Caio?

 

[elle_gb]

Her expression was stunning, I do like this campaign. Very seductive in a way and it all comes down by her expression.

 

[jemina]

The reflection in mirrors is scary.