L'Officiel Hommes US #1 : Armie Hammer

Scotty

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Another debut issue?

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Instagram/armiehammerpics
 
I hope the content is good... The Italian version produces good editorials I believe and there are other version with good work. I'm worried that they will put out the standard GQ type of editorial modified for American readers :(
 
I wouldn’t bother to hold my breath for anything remotely resembling the better, stronger, higher fashion of this magazine’s European-versions. The "USA" on the cover should kill anything... daring.

Just look at this cover and it’s already firmly sticking to the typical American man’s “fashion” magazine template: Celebrity coverboy, traditional suiting, and that damn watch (don’t be surprised a generous portion of the content will be watch-centric rich to keep their watch clients happy).
 
Good Lord, this looks like a bad Esquire Advertorial :(
 
What are they trying to convey here? In all the ways you could use Armie Hammer, you go with faux bond wannabe watches commercial mood? Maybe the ed will be better...
 
Good Lord, this looks like a bad Esquire Advertorial :(

That's what I see as well - Esquire! Don't like it. It's too safe and basic, but then again it fits the coverstar.
 

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