Longchamp Unveils Inaugural RTW Line

[softgrey]

Published: Tuesday, August 08, 2006
Longchamp Unveils Inaugural RTW Line
By Rosemary Feitelberg
NEW YORK — Having spent years developing a loyal following for its products, especially the bright-colored collapsible nylon handbags, Longchamp is freshening up offerings with a ready-to-wear collection this fall.

from wwd.com

 

[vintagegurl]

... intriguing... There should be some trenches for sure!

 

[travis_nw8]

i'm thinking nylon trenches that pack away...

 

[Justjeans]

Yeah, Another Sporty Mainstream Designer Label!
Do we really need to lose the quality of manufacture in their bags, to be exposed to more "designer end" badly produced wear?
They are being shepherded, like all accessories brands, to reap the supposed financial benefits of brand awareness, does it really work?

 

[fleur137]

hmm can't wait to see!

 

[liberty33r1b]

who will design the collection?

 

[tricotineacetat]

is this really a necessary move?

 

[softgrey]

i sort of feel like they had to do something though...
cause even thought those ugly (imo) bags are VERY popular...
once you have sold one to everyone who could possibly want one...
you have to have something else to offer them or you go out of business...

they tried the 'collaborations'...like with artist tracy emin..?
i don't know how successful they were...especially outside of europe..

curious about the designer/team as well...

 

[ultramarine]

I remember the Tracey Emin bags .... very Tracy Emin ..

Hum ... who'll design this line ... I wanna see ...