I really believe loro piana really does not need ads it's really does not have a point of view as story. the brand is about quality and status but not further developed.
The collections are random and the ads are a mix of RL and Hermes amalgamation they are successful sure but the direction of the house its clear its run by too many captains on a small but luxurious ship.
They should spend ad money on client experiences and collection presentations and call it a day.
Its every time a bunch of people at some house being bored in luxury fabrics / old money cosplay
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