Loro Piana S/S 2022 : Anok Yai, Rianne Van Rompaey & Leon Dame by Mario Sorrenti

[iacoboi]

 

[KoV]

I like the video well enough, and some of the photos kinda work, but as usual the campaign is just a bit dull. I know the products aren't ever going to be the most exciting in print, but some sort of creativity, something memorable? Why get Anok and Rianne and Sorrenti and then do something so safe and uninspired? The shots of Anok in the white sweater are giving Land's End catalogue.