The thing that still puzzles me that why they keep insisting Léa be the face of this bag. It's not believable. A woman that has a dynamic personality like her will never carry around the Capucines. They should find someone else.
I disagree, I think it’s their best offering. The campaign isn’t good, but that’s nothing to do with Léa being too dynamic for the bag. An instant classic is a classic!
We all know the mark-up for these products is insane, but we're willing to tolerate it, if they craft a fantasy that calls to us like a siren.
Selling a classic does take work. The origin, the creation, may be spontaneous, but it takes ongoing work to preserve and promote the reputation of a classic piece, to ensure it only becomes burnished with time, enriched with values that even a casual acquaintance of the brand can recognise.
Look at that advert. Look at flat and bland it is. It's not selling anything 'classic', it's selling a complete lack of effort.
So glad she still working with him! It's easy to identify her work, she's so artsy.Indeed styled by Marie-Amelié Sauvé, @[B]ivano[/B].
This is miles better than Léa Seydoux’s previous advertising campaign for Vuitton’s Capucines handbag collection, which was incredibly flat and lifeless. Seydoux has presence here, love the lighting, the pose and the sophisticated monochromatic styling.
The Capucines may have been designed during Marc’s era, it wasn’t designed by Marc’s team so it has always sat on this weird place. It’s a very institutional bag designed for Vuitton to have a place in the market at that time.Classic or not, if it is not a good fit, it's not a good fit.
The Capucines were introduced during the Marc Jacobs era while Léa is a Nicolas Muse/BA. Trying to force the MJ-era bag onto NG muses will never work because their muses don't share the same dynamic.
They are two different eras with different visions that will never have the same common artistically. Their approach to both bags and fashion is not the same so their muses reflect on that.
MJ bags are very safe and have that timeless appeal because that's what selling during his era, the clothes have to compliment the bags, while NG era the dynamic has shifted. The clothes became the focus so the bags become more outrageous to be on pair the experimental clothes.
If they want to advertise the Capucines, they should ask Marc muse like Catherine Deneuve.