Louis Vuitton ‘On The Beach’ Fragrance : Eiza González by Thomas Whiteside

Discussion in 'Ad Campaigns' started by DK92, Apr 3, 2021.

  1. DK92

    DK92 Well-Known Member

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  2. nejtak

    nejtak Member

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    Numéro June/July 2014 with Constance Jablonski by Benny Horne inspired (?) by Alex Israel was miles better.

    Also, I would hate having to reply to someone asking me what perfume I was wearing "oh, it's On The Beach by Louis Vuitton".
     
  3. Benn98

    Benn98 Well-Known Member

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    ^LOL!

    Thomas Whiteside can do no wrong, and the images itself are stunning. So is Eiza. But hate the concept. Looks very budget, not much thought went into this. You'd think Vuitton with all the money in the world would have more sense.
     
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  4. kokobombon

    kokobombon Well-Known Member

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    the makeup on the neck is so badly photoshoped but I like the campaign and packaging :smile:
     
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  5. toffie

    toffie Member

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    It all looks like a drugstore (or VS ?) fragrance campaign.
     
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  6. TianCouture

    TianCouture Well-Known Member

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    what on gods green earth is this. why is she plastered in stucco?
     
  7. Benn98

    Benn98 Well-Known Member

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    It does, and I think we've officially reached product fatigue from LV. They simply have too many products pulling consumers in all these different directions, and I think it will eventually hurt their brand.
     
  8. THD96

    THD96 Well-Known Member

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    One of the best fragrance package I ever seen. Beautiful campaign but it's leave me confusing. Why make it looks accessible when the perfumes like these should be niche?
     
  9. Joromana

    Joromana Active Member

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    This looks really.... tacky. I'm quite surprised this is LV. It skews very commercial.
     
  10. Legolas

    Legolas Well-Known Member

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    Not fan of the photos either... but hey, at least this is cute:

     
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  11. fakeawake

    fakeawake Well-Known Member

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    Girl what is this it looks like really bad psoriasis
     
  12. GERGIN

    GERGIN Well-Known Member

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    Looks like something out of that show “Totally Spies” cartoon show...
     
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  13. dontbeadrag

    dontbeadrag Well-Known Member

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    Tbh, and I am totally here for it! They should've collaborated and used Mandy as a model!
     
  14. Lola701

    Lola701 Well-Known Member

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    I don’t think Vuitton fragrances needed to be represented by anyone...
    A beautiful campaign featuring only the product would have been perfect for the entire line.

    Niche fragrances that are sold only in stores or Brands corners don’t need an ambassador..Even more if the result looks like an influencer collab.

    BUT, the fragrance is as great as their entire line.
     
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  15. toffie

    toffie Member

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    Agreed. As far as I know, Celine and Maison Christian Dior fragrances do not have a ambassadors and this is in part what makes them stand out and desirable.
     
  16. toffie

    toffie Member

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    Do not have ambassadors*
     
  17. Urban Stylin

    Urban Stylin ɐʎ ʎǝɥ

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    Way too literal looks like an Instagram collab between an influencer and her favourite MUA inspired by the fragrance. The cakey makeup doesn't scream on the beach.
     

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