Louis Vuitton 'Les Parfums' 2016 : Léa Seydoux by Patrick Demarchelier

Discussion in 'Ad Campaigns' started by Avogadro, Sep 1, 2016.

  1. Avogadro

    Avogadro Active Member

    Joined:
    Feb 12, 2013
    Messages:
    2,366
    Likes Received:
    0
    [​IMG] [​IMG]

    wwd
     
  2. pivoslyakova

    pivoslyakova Member

    Joined:
    Mar 14, 2012
    Messages:
    551
    Likes Received:
    1
    The picture is really beautiful and Léa looks so good but if i saw it alone i would've never guessed it was for Louis Vuitton. They need more coherence between their multiple lines.
    Anyway i'm happy that it's Léa and not Selena Gomez (such a weird ambassador for LV)
     
  3. rox_yr_sox

    rox_yr_sox less is more

    Joined:
    Feb 2, 2008
    Messages:
    2,413
    Likes Received:
    2
    Love Lea and seeing her in ads and she looks lovely, but I think I would like the image more if her lips and the flower were closer colour-wise to the bottle colour. That fuchsia really jars for me.
     
  4. sixtdaily

    sixtdaily Well-Known Member

    Joined:
    Apr 23, 2016
    Messages:
    8,537
    Likes Received:
    231
    I don't like the lip color but otherwise great ad !
     
  5. Pricciao

    Pricciao Well-Known Member

    Joined:
    Feb 8, 2010
    Messages:
    4,252
    Likes Received:
    43
    Looks like Demarchelier's Pirelli calendar, which is old.
     
  6. Nomar

    Nomar Well-Known Member

    Joined:
    Jan 24, 2015
    Messages:
    1,799
    Likes Received:
    160
    Absolutely beautiful photos but would be better without that flower.
     
  7. Lola701

    Lola701 Well-Known Member

    Joined:
    Oct 27, 2014
    Messages:
    5,109
    Likes Received:
    2,340
    I really don't like it.

    I expected something similar to Hermes perfume ads, the Balenciaga Gainsbourg perfume ad or even their past Values campaigns. Something dreamy, soft and evocative without being In Your Face.

    This is too trendy and harsh. I really don't like it.
     
  8. tigerrouge

    tigerrouge don't look down

    Joined:
    Feb 25, 2005
    Messages:
    15,281
    Likes Received:
    1,371
    I like the nod to the monogram pattern with the use of that four-petalled flower, although I hate the artificial colouring of it.
     
  9. GERGIN

    GERGIN Well-Known Member

    Joined:
    Feb 15, 2010
    Messages:
    2,681
    Likes Received:
    282
    For a debut fragrance campaign I guess I had bigger expectations but I admit the imagery is nice it just doesn't scream Louis Vuitton.
     
  10. dcmaike

    dcmaike Member

    Joined:
    Feb 24, 2015
    Messages:
    517
    Likes Received:
    3
    It's ok but not compareable with her Prada ed's.
     
  11. Benn98

    Benn98 Well-Known Member

    Joined:
    Aug 6, 2014
    Messages:
    23,764
    Likes Received:
    5,205
    Agreed!! It's almost too beautiful and calming for Vuitton, who's all about realism and construction nowadays. I do feel like neither of these shots are suitable for a scent. The waterfall one is too zoomed out, and the close-up looks more beauty collection than fragrance.
     
  12. Street_a_Licious

    Street_a_Licious Active Member

    Joined:
    Oct 21, 2003
    Messages:
    10,947
    Likes Received:
    9
    what's natural about this lipcolor?
     
  13. bilQuis

    bilQuis It's Just a Ride

    Joined:
    Oct 18, 2010
    Messages:
    2,466
    Likes Received:
    2
    Nobody would use neon pink in such AD, there's obviously something wrong with the image posted on WWD. These are the right colors:

    [​IMG]
    fashiontimes.it
     
  14. Benn98

    Benn98 Well-Known Member

    Joined:
    Aug 6, 2014
    Messages:
    23,764
    Likes Received:
    5,205
    What's so wrong with neon pink, you guys? :lol: You'll want to have a look at what that garish MAC turns out season after season. Like I said, these shots would be more effective as a beauty collection.

    The updated shot looks great as well, thanks for posting. Very subdued, and it's closer to the bottle now. It looks like we can expect a campaign for each scent, should be interesting.

    And for those of you who are really into fragrances, Beauty Scene have a rough rundown on the different notes of the 7 scents:

    http://www.beautyscene.net/beauty-campaign/lea-seydoux-les-parfums-louis-vuitton/
     
  15. bilQuis

    bilQuis It's Just a Ride

    Joined:
    Oct 18, 2010
    Messages:
    2,466
    Likes Received:
    2
    They're using just these pics (plus another one) with different perfumes. As you Benn98 I thought we'll have a campaign for each perfume but I'm not sure about it now. For what I know in December, around Christmas, there will be a movie AD - with stunt and all, a big thing.

    [​IMG] [​IMG] [​IMG]
    louisvuitton.com
     
  16. Benn98

    Benn98 Well-Known Member

    Joined:
    Aug 6, 2014
    Messages:
    23,764
    Likes Received:
    5,205
    Awww, really?? What a wasted opportunity! Even from a marketing perspective it makes no sense, they shouldn't have released all of it at once then. Every scent have different notes, to use the same mood throughout would just be lazy.
     
  17. bilQuis

    bilQuis It's Just a Ride

    Joined:
    Oct 18, 2010
    Messages:
    2,466
    Likes Received:
    2
    yup, see:

    [​IMG] [​IMG] [​IMG]
    doloresfancy.blogspot

    I do agree with you. Even on LV's Instagram account you have previews of the different scents with different materials/inspirations/moods, so I was really hoping to see seven different campaigns, one for each perfume. Now I have the feeling that the print campaign will be this with a few more pics, then the movie will be divided in 7 different scenes and moods. The whole thing took at least a month and they moved from Spain to South Africa.
     

Share This Page

  1. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
    By continuing to use this site, you are consenting to our use of cookies.
    Dismiss Notice
monitoring_string = "058526dd2635cb6818386bfd373b82a4"