Louis Vuitton 'Spirit of Travel' 2018 : Emma Stone by Craig McDean

Discussion in 'Ad Campaigns' started by Melancholybaby, Mar 15, 2018.

  1. Melancholybaby

    Melancholybaby Well-Known Member

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  2. Melancholybaby

    Melancholybaby Well-Known Member

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    Photographed by Craig McDean.
     
    #2 Melancholybaby, Mar 15, 2018
    Last edited by moderator JimDavis: Mar 15, 2018
  3. helmutnotdead

    helmutnotdead Well-Known Member

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    Zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz
     
  4. zzzyao76

    zzzyao76 Well-Known Member

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    [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG]
    louisvuitton
     
  5. Conbothsides

    Conbothsides Active Member

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    Coach? Calvin Klein?
     
  6. TaylorBinque

    TaylorBinque Well-Known Member

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    Coach + Calvin Klein = Louis Vuitton. Seriously though, this is so uninspiring it puts me to sleep. I remember those Annie's shots which actually sent me somewhere but my bed. The image are fine. But for a brand that is Louis Vuitton, I expect more.
     
  7. Lola701

    Lola701 Well-Known Member

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    I really don't understand why the executives at Louis Vuitton are pushing the Capucines so hard when it doesn't really needs to at this point. The bag is selling well ok! Move on!
    That bag is always so out of place in all the campaigns.

    Why not shooting this in a urban, busy environment.

    And seriously, this ad is beyond bad. I think that i prefer that bad Chanel spring summer campaign over this.
    I like McDean but this is bad.

    I hope that they have choose someone else for the main campaigns. And i hope that person is neither Leibowitz or Teller.
     
  8. mikel

    mikel Well-Known Member

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    I love the second shot.
     
  9. Benn98

    Benn98 Well-Known Member

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    :lol:

    I expected worse, to be honest. Emma looks way more easier on the eye than the ballet dancer and Michelle Williams, who I adore. But brands should really lay off this setting now.
     
  10. lelaid

    lelaid Well-Known Member

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    Well this landed with a resounding "thud". After all the hype this is it?
     
  11. vogue28

    vogue28 Mod Squad Team Leader

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    As I thought it would be, this is all sorts of naff and Louis Vuitton's advertising campaigns and brand ambassadors need a major revamp. At the very least I should be appreciative that Alicia Vikander is out the picture for a while... and we get Emma Stone. Everything here is just so annoyingly flat and lifeless, though.
     
  12. chanelh

    chanelh Active Member

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    everyone looks the same in a LV campaign

    all those big stars lost their characters in the pics,
    as if they r telling ppl we are working for LV, cause the brand is so damn rich and paying us very well
     
  13. GivenchyHomme

    GivenchyHomme Well-Known Member

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    I can't stand the way the bags are presented. It's so obvious and in your face. The old campaigns of the MJ era were far more superior and effective. This dosen't convey travel or luxury. Remember Angelina Jolie's campaign? That was pure luxury and fully embodied The Spirit of Travel. Now it's just a pretty girl in boring clothes holding a boring bag. There is nothing natural about this.
     
  14. elle_gb

    elle_gb Active Member

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    I feel sad seeing this.
     
  15. Lola701

    Lola701 Well-Known Member

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    This!
    The "values" campaigns at the time, under MJ were institutional and handled by the non-fashion part of LV. If you look at them, it was mostly about the idea of travel and not with the intent of selling clothes and bags in the obvious way. The bags used in those campaigns were travel bags actually.

    They continued in that direction when Nicolas took over the creative direction (I remember a flawless campaign with Liya and Julia) but slowly, they used it as an opportunity to sell the Prefall collection.
    That was a huge mistake!
    And i find it so weird to use in the same campaign a bag that was created before Nicolas and the clothes designed by Nicolas in a whole ad supposed to sell a Nicolas collection.

    They have enough money to do a proper Prefall ad. Even a studio shot could work for that matter!

    This is just a waste. They should go back to those days of real institutional campaigns for their Spirit of Travel.
     
  16. dodencebt

    dodencebt Well-Known Member

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    I echo everyone's sentiments about the new campaigns being flat and sucking the life out of its subjects. I hate travelling but those older Vuitton ads always made it seem so glamorous and made me feel that if I were dirty rich, then I'd be able to have that same experience. They just made me dream.
     
  17. gazebo

    gazebo Well-Known Member

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    NO SPIRIT!!!
    Change the name, or only use models and get dramatic!
    Spirit should be about fantasy, not celebrity and product.
    so annoying.
     
  18. ivano

    ivano Well-Known Member

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    they changed Weber already? McDean is a nice choice :) Looks like Meisel.
     
  19. RedSmokeRise

    RedSmokeRise Well-Known Member

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    extremely random choice of celeb ambassador but werq? (I guess?).

    Whatever, it's all flat.
     
  20. Nomar

    Nomar Well-Known Member

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    This is just bad and Lea was so much better.
     

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