Thanks again to everyone that replied to my first post found here:
http://www.thefashionspot.com/forums/t33294-lv-vs-gucci-a-marketing-research-project.html
Basically, I am doing a research project for my MBA class in Southern California.
WE have developed a questionare that we hope to get compelted by a broad range of consumers. I thought I could post it here and get the "Expert" opinion, in contrast to the "mall customer" opinion which is our other base.
If you have a few minutes, I would greatly appreciate it if you could answer the questions below.
I have also attached an xls file to compelte if that's easier for you.
Please feel free to PM or email me your answers.
Thanks again.
In the last year, how many times have you visited a store?
Gucci:
Louis Vuitton:
In the last year, how many bags have you purchased?
Gucci:
Louis Vuitton:
How soon do you expect to purchase a new bag?
Gucci:
Louis Vuitton:
What is the most you have ever spent on a bag?
Gucci:
Louis Vuitton:
How often do you use your bag(s)? (daily, special occasions)
Gucci:
Louis Vuitton:
Do you purchase these bags as gifts or for your own use?
Gucci:
Louis Vuitton:
Have you ever purchased counterfeit bags?
Gucci:
Louis Vuitton:
Please choose the number that best applies:
1-Strongly Disagree 2-Disagree 3-Agree 4-Strongly Agree
I believe that this brand is a good value for the money spent
Gucci:
Louis Vuitton:
I believe that this brand is superior to others
Gucci:
Louis Vuitton:
Store staff is friendly and helpful
Gucci:
Louis Vuitton:
I would like to see big sale events
Gucci:
Louis Vuitton:
I see this bag as a status symbol
Gucci:
Louis Vuitton:
I prefer to shop for bags on-line
Gucci:
Louis Vuitton:
The brand has effective advertising
Gucci:
Louis Vuitton:
I like the look and feel of the bags
Gucci:
Louis Vuitton:
The bags are high quality - well made
Gucci:
Louis Vuitton:
I have been satisfied with my bags I have purchased
Gucci:
Louis Vuitton:
I would like to see more variety in the designs
Gucci:
Louis Vuitton:
What do you like most about the brand?
Gucci:
Louis Vuitton:
What motivated you to purchase the brand of bag?
Gucci:
Louis Vuitton:
If you did not purchase a bag, what was the primary reason? (price, quality, customer service, style, brand image)
Gucci:
Louis Vuitton:
Number of each brand of bag owned
Gucci:
Louis Vuitton:
Of all the brand of bags, my favorite brand of bag is:
Age range
15-25 26-35 36-45 46-55 56-65
Annual household income range
50k and under 51k-75k 76k-100k 101k-150k 151k-Over
Zip-code/Country of home address:
Gender:
http://www.thefashionspot.com/forums/t33294-lv-vs-gucci-a-marketing-research-project.html
Basically, I am doing a research project for my MBA class in Southern California.
WE have developed a questionare that we hope to get compelted by a broad range of consumers. I thought I could post it here and get the "Expert" opinion, in contrast to the "mall customer" opinion which is our other base.
If you have a few minutes, I would greatly appreciate it if you could answer the questions below.
I have also attached an xls file to compelte if that's easier for you.
Please feel free to PM or email me your answers.
Thanks again.
In the last year, how many times have you visited a store?
Gucci:
Louis Vuitton:
In the last year, how many bags have you purchased?
Gucci:
Louis Vuitton:
How soon do you expect to purchase a new bag?
Gucci:
Louis Vuitton:
What is the most you have ever spent on a bag?
Gucci:
Louis Vuitton:
How often do you use your bag(s)? (daily, special occasions)
Gucci:
Louis Vuitton:
Do you purchase these bags as gifts or for your own use?
Gucci:
Louis Vuitton:
Have you ever purchased counterfeit bags?
Gucci:
Louis Vuitton:
Please choose the number that best applies:
1-Strongly Disagree 2-Disagree 3-Agree 4-Strongly Agree
I believe that this brand is a good value for the money spent
Gucci:
Louis Vuitton:
I believe that this brand is superior to others
Gucci:
Louis Vuitton:
Store staff is friendly and helpful
Gucci:
Louis Vuitton:
I would like to see big sale events
Gucci:
Louis Vuitton:
I see this bag as a status symbol
Gucci:
Louis Vuitton:
I prefer to shop for bags on-line
Gucci:
Louis Vuitton:
The brand has effective advertising
Gucci:
Louis Vuitton:
I like the look and feel of the bags
Gucci:
Louis Vuitton:
The bags are high quality - well made
Gucci:
Louis Vuitton:
I have been satisfied with my bags I have purchased
Gucci:
Louis Vuitton:
I would like to see more variety in the designs
Gucci:
Louis Vuitton:
What do you like most about the brand?
Gucci:
Louis Vuitton:
What motivated you to purchase the brand of bag?
Gucci:
Louis Vuitton:
If you did not purchase a bag, what was the primary reason? (price, quality, customer service, style, brand image)
Gucci:
Louis Vuitton:
Number of each brand of bag owned
Gucci:
Louis Vuitton:
Of all the brand of bags, my favorite brand of bag is:
Age range
15-25 26-35 36-45 46-55 56-65
Annual household income range
50k and under 51k-75k 76k-100k 101k-150k 151k-Over
Zip-code/Country of home address:
Gender: