Maison Margiela Artisanal Haute Couture F/W 2020.21 Paris

[Fulton St Critique]

John Galliano showed a 47-second video for Margiela's Artisanal Co-Ed A/W 2020 collection in partnership with SHOWstudio. As houses have been propelled into showcasing shows/collections via a digital platform I am optimistic and excited to see how they chose to do so. While there is no true replacement that could substitute the energy and life behind the traditional fashion show, I believe this new format could come close. The short clip is dramatic, extremely creative, and imaginative. I look forward to seeing the remainder of the project and if this will impact how other designers go about displaying their collections.

Link to video:

 

[avonlea002]

Galliano should get rid of the pretentious kidz he works with because that whole insta artsy fartsy aesthetic everywhere is getting annoying.

 

[Benn98]

Looks promising! Don't know about the horror movie music though, but at least I didn't see any coats or sheer sheaths so that's a plus.

 

[Fulton St Critique]

Looks promising! Don't know about the horror movie music though, but at least I didn't see any coats or sheer sheaths so that's a plus.

Agreed! I like the use of infrared though, especially where this technology will be implemented to see potential fever! Music aside, I really enjoyed the concept.

 

[YohjiAddict]

Hard to decipher but at least it's not dull, seems right for Margiela. Wonder if the colors will be as flamboyant as the effect makes it seem.

 

[helmutnotdead]

I’ll wait until next week but I have huge expectations after that couture master class of last season.

 

[jeanclaude]

Am I watching ANOTHER deconstructed trench coat under those LSD induced colours???

I won´t call this video creative nor imaginative...headache-inducer and pretentious fits it better.

Just Nick Knight playing with his computer again...

 

[Salvatore]

Hummm ... it doesn't tell me much.

 

[Benn98]

Just Nick Knight playing with his computer again...

Don't let Phuel hear you say this, lol.

I do admire the fact that Margiela manages to keep steadfast against the ever imposing streetwear/hypebeast market. Because when you actually think of it, it's probably the brand that's most at risk. I hope I'm not painting the devil on the wall here because they are starting to roll out loads of stores in Asia.

 

[Fulton St Critique]

Am I watching ANOTHER deconstructed trench coat under those LSD induced colours???

I won´t call this video creative nor imaginative...headache-inducer and pretentious fits it better.

Just Nick Knight playing with his computer again...

To be fair, it is the first clip of the series and only 47-seconds at that, how much can we really expect at the moment. I hate to pull this card, but I love Galliano's work (granted it has not been strong recently) and I would rather have a short clip than a cancellation at this point.

 

[Fulton St Critique]

Hummm ... it doesn't tell me much.

The full video is expected to be released later in July.

 

[jeanclaude]

To be fair, it is the first clip of the series and only 47-seconds at that, how much can we really expect at the moment. I hate to pull this card, but I love Galliano's work (granted it has not been strong recently) and I would rather have a short clip than a cancellation at this point.

I´d rather see the clothes the model is wearing. That 80s style music video edit is horrible.

 

[Lola701]

Am I watching ANOTHER deconstructed trench coat under those LSD induced colours???

I won´t call this video creative nor imaginative...headache-inducer and pretentious fits it better.

Just Nick Knight playing with his computer again...

Amen!
I hate « creatives fashion videos ». I’ve been watching a lot of old school Couture presentations from the 60’s, 70’s and even 80’s on the French vidéos archives and it’s much more enjoyable to just have a girl walking, showing the outfit with a background commentary from the designer!

Nick Knight is great and I love his music video for Tom Ford but I just want to see the clothes, some good music and a good model to make them live! No pretentious « creatives » effects!

 

[jeanclaude]

Amen!
I hate « creatives fashion videos ». I’ve been watching a lot of old school Couture presentations from the 60’s, 70’s and even 80’s on the French vidéos archives and it’s much more enjoyable to just have a girl walking, showing the outfit with a background commentary from the designer!

Nick Knight is great and I love his music video for Tom Ford but I just want to see the clothes, some good music and a good model to make them live! No pretentious « creatives » effects!

Totally! We are here for the clothes!

 

[susseinmcswanny]

Omfg did anyone else watch the premiere of S.W.A.L.K.?? That was SO well worth the wait. A dream come true

 

[YohjiAddict]

Omfg did anyone else watch the premiere of S.W.A.L.K.?? That was SO well worth the wait. A dream come true

It was such an experience, loved that we got a mini-documentary explaining the influences and everything that went into the show.

Veiled statues dancing under club lights is not something I could've ever imagined but it was magical. The clothes looked wonderful.

 

[helmutnotdead]

Oh, where did you watch it?!

 

[Cute]

It was live streamed on their Instagram. I do not see an uploaded version on their website, YouTube, or IGTV

 

[susseinmcswanny]

 

[tatouejeremie]

he has the worst taste, what a cringey video