Maison Margiela 'Mutiny' Fragrance 2018 by Craig McDean

Discussion in 'Ad Campaigns' started by Benn98, Oct 12, 2018.

  1. Benn98

    Benn98 Well-Known Member

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    Willow Smith


    Molly Bair


    Sasha Lane


    Hanne Gaby Odiele


    Teddy Quinlivan
     
  2. Benn98

    Benn98 Well-Known Member

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    +
    Princess Nokia


    Source: Dazeddigital.com
     
  3. Nymphaea

    Nymphaea Well-Known Member

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    The one with Willow is gorgeous! Her hairdo is magnificent.
    The others are standard pics.
     
  4. Morgane07

    Morgane07 Active Member

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    I love the Willow pic too. It's a lovely image and she's gorgeous. The concept reminds me of what we see regularly in magazines like Time or for instance the UK Elle covers with "rising cultural icons / activists who live authentically", with Kristen Stewart, Hari Nef, Zayn Malik and Amandla Stenberg. And like magazines with multiple covers, this ad has multiple images with different faces.
    I have the impression we get increasingly more ads with multiple models or large groups. Just like we get increasingly more multiple covers. Probably to target various markets and be more inclusive and diverse.
    A boring and lazy concept as far as I'm concerned for an ad, it's just too literal, but it will probably work with millennials.
     
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  5. aracic

    aracic Well-Known Member

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    Wow, Willow's beauty is captivating. Stunning pic!
     
  6. Lola701

    Lola701 Well-Known Member

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    So i guess Willow is not the face of Chanel anymore...

    The bottle is so not Margiela! It looks like a YSL bottle!
     
  7. bluebanter

    bluebanter Active Member

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    Willow Smith is really captivating and photogenic.
     
  8. Your Anchor

    Your Anchor Member

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    Wow at Willow's shot
    She sure is one of the best at photos among the celeb kids
     
  9. Benn98

    Benn98 Well-Known Member

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    Instantly rolled my eyes when I read the names, but the result surprised me. Willow's shot is definitely the strongest, and there are more of each girl on Margiela's Insta. I don't find the others that special, but it's not bad either.

    McDean. What can I say? I think this is an interesting statement he's making. For years he fixated on perfecting this clinical style and he did it rather well, until Jackson came to the scene. I think he's proving that he can still innovate, especially with this shoot. There's more intensity, character and warmth in the shoots despite them being in the cold style. Whereas Jackson's work can often look and feel hollow and lifeless to me.
     
  10. Joromana

    Joromana Member

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    Agree with this a lot. I like Jackson's work but McDean and Sims both have incredible range and an authenticity.
     
  11. Nymphaea

    Nymphaea Well-Known Member

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    [​IMG] [​IMG] [​IMG] [​IMG]
    vogue spain digital edition
     
  12. Nymphaea

    Nymphaea Well-Known Member

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  13. tigerrouge

    tigerrouge don't look down

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    When the spirit of Mutiny is represented by safe shots of gorgeous girls with wet-look hair, it means you want to sell the same amount of units as everyone else launching a new perfume on the market right now.

    And there's absolutely no shame in being commercially successful, just spare me your press release about your counter-cultural values. This campaign is as 'transgressive' as being caught in a rain shower before you made it home.
     
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  14. Cecilou

    Cecilou Member

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    Both campaigns, print and video, are captivating! It changes from the corny and empty perfume tv advertising of nowadays. I hope the smell is not too commercial/sephora-like..

    I don't know if Galliano was implied in the art direction of the Dior perfumes during his era, but the attractiveness of this ad reminds me the same feeling I had while watching the 2000's Dior perfume ad on tv!
     
  15. StylishDreaming

    StylishDreaming New Member

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    I love Willow's shot. Sasha's is also so charming in a spontaneous way. It genuinely looks like a candid of her goofing off, and not a "posed candid" either.
     
  16. Lisa~~~*

    Lisa~~~* Member

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    Love the video.
     
  17. Perickles

    Perickles Well-Known Member

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    Both Willow's and Molly's pictures are great!
     
  18. Benn98

    Benn98 Well-Known Member

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    Crikey, so that's what the print campaign will look like??? What a waste of good images!
     

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