Marc Jacobs 'Daisy' Fragrance : Ondria Hardin by Juergen Teller

Discussion in 'Ad Campaigns' started by teacakes, Sep 7, 2010.

  1. teacakes

    teacakes Active Member

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    Has Irina Kulikova's reign as the Daisy queen finally come to a close? Here, Frida Gustavvson and Sophie are lensed by Marc Jacobs regular Juergen Teller.

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    Scanned by me from US Glamour October 2010

    I am not sure if this will turn into a long-running, multi-season campaign (à la Irina's) or if it's just for F/W 2010. If anyone has additional information it would be greatly appreciated.
     
  2. Over the Sea

    Over the Sea place your body here

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    I love it, very clean and soft :heart:
     
  3. windlagoon

    windlagoon New Member

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    it's gorgeous! i love how the models transmit happiness and joy...the photography, although not my cup of tea, is really good here! the bottle is so gorgeous on the ad. this campaign is really nice!
     
  4. helmut.newton

    helmut.newton New Member

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    Nice, but personally, I would have preferred Sophie Srej and Jac together. I'm not a fan of Frida for anything Marc Jacobs.
     
  5. j.cruz146

    j.cruz146 Active Member

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    ^i highly disagree. as monika does a have a more high fashion look than frida, both girls are both very beautiful. but frida just has the happy vibe going on here and it works for me. i love this campaign even more than the last one and the scent is great as well. even juergen's photography captivates me in this. =]
     
  6. Rigida

    Rigida Well-Known Member

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    Love this! Amazing ad!
     
  7. Empress Merel

    Empress Merel Active Member

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    Love it. :heart: it has a vintage feel to it. But so fresh and cute.
     
  8. elsaskywalker

    elsaskywalker -- aGGravaTion de caS --

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    Frida and Sophie!
    :heart:
    Loved irina but this one is also so cute and dreamy, love it!!!!!!!
     
  9. Laritournelle

    Laritournelle New Member

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    This is exactly how I feel when I'm wearing it. I feel girly, down to earth and free..
     
  10. ad041715

    ad041715 New Member

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    I'm really glad Sophie got this! :D This is very pretty and youthful.
     
  11. Bulgakova

    Bulgakova New Member

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    Marc Jacobs Daisy's Fall 2011 Ad Campaign - Behind the Scenes at the Photo Shoot

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    The fresh and feminine world of Marc Jacobs' Daisy is perfectly captured in a new ad campaign photographed by his longtime collaborator, German photographer Juergen Teller.
    The new ad launched in the October magazines and will appear on the company's website beginning October 1st, but we've got behind-the-scenes shots of models Frida Gustavsson and Sophie Srej frolicking among the daisies.
    Set in the lush fields of Spain, the whimsical images are meant to tell the story of two enchanting girls who spend their days soaking up the sun and fresh air.
    The models, armed with rosy cheeks, wind-whipped hair and flowing white dresses -- along with the occasional umbrella -- depict the playful, free-spirited nature of Daisy, a bright, floral fragrance that captures the happy essence of its namesake with sparkling notes of Strawberry, Ruby Red Grapefruit, Gardenia, Jasmine, and a vintage touch of Violet.
    Daisy, which first launched in 2007, sits alongside Lola, the men's fragrance Bang, and the Marc Jacobs collection fragrances in the brand's scent portfolio. Gustavsson and Srej replace model Irina Kulikova, who's been the face of Daisy since its launch three years ago.


    stylelist.com
     
    #11 Bulgakova, Sep 30, 2010
    Last edited by moderator : Sep 30, 2010
  12. mikel

    mikel Well-Known Member

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    It looks nice.
     
  13. Flashbang

    Flashbang Mr. Magic

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  14. jmrmartinho

    jmrmartinho Active Member

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    i like Irina´s best but this one is cool too
     
  15. LagerfeldBoy

    LagerfeldBoy Active Member

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    I love the video! It's so cute.
     
  16. Bretonne

    Bretonne New Member

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    Love this it's very cute and fresh:D
     
  17. Kallu

    Kallu Active Member

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    Who is the blonde girl??
    Hannah Holman??
    Posted via Mobile Device
     
  18. j.cruz146

    j.cruz146 Active Member

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    ^Yeah. They mixed the first one with the second one in one commercial..
     
  19. Flashbang

    Flashbang Mr. Magic

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    New advertising featuring Ondria Hardin.

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    marcjacobs.com
     
  20. Legolas

    Legolas Well-Known Member

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    They video didn't convinced me much, but I think the photos are much better. I still prefer the preview campaign though. There's something about her face that makes me not find this attractive.
     

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