Marc Jacobs "Dot" Fragrance : Codie Young by Juergen Teller

[Flashbang]

wwd.com

 

[Psylocke]

I wonder if people even notice when a new Marc Jacobs fragrance is out when every ad campaign for every one of them always looks the same.
I adore Codie and she looks great but this whole child-looking model/actress awkwardly holding up a perfume bottle concept, shot by Teller, is so tiring.

 

[cologne_rocks]

I find it is a lovely ad. Very summery and calm. Codie is a nice choice for this.

 

[jmrmartinho]

Im so happy for Codie. I actualy like this one, but I agree it looks always the same.

 

[ChrissyM]

at least the circular crop of the image is a bit different though, right?

I agree though... would love for Marc to get a different look, but I think Juergen Teller kind of fits with his grungy past...

His stuff could really be shown off in such a different, more appealing way though.
Very rarely do I see a Marc Jacobs ad and think, "I want that"

 

[lucy92]

wow, he is really pumping out the fragrances fast!

i've noticed that a lot of his other fragrances ie. bang, the seasonal splashes, lola, daisy etc. are now all at discount stores in the US now.

i wonder if this fragrance is aimed at the junior set.

at least, this ad is better than the bang ad.

 

[Greenway]

I love every single Marc Jacobs campaigns, probably because I love Teller's aesthetic. Yes it does look the same but its still lovely and im happy for Codie!

 

[valliaddict]

I think the campaign has achieved what it's supposed to. The bottle is very interesting, and it makes me want to smell what's inside. That's the point of selling a fragrance, right?

 

[Bruggelidda]

Psylocke, you said exactly what I think.

 

[Rigida]

i think this is so lovely, and the bottle makes me want to smell it

 

[Deleted member 1957]

I wonder if people even notice when a new Marc Jacobs fragrance is out when every ad campaign for every one of them always looks the same.
I adore Codie and she looks great but this whole child-looking model/actress awkwardly holding up a perfume bottle concept, shot by Teller, is so tiring.

i agree all very similar in terms of concept, casting and photography

 

[TREVOFASHIONISTO]

i think this is far more interesting because of Codie's eyes. she is so innocently haunting in this shot. im sold

 

[anlabe32]

Codies eyes are so piercing. Typical Teller but for me it always works for Marc Jacobs, even with the (almost too) simple posing.

 

[Stereo_Flo]

HQ



Scanned by Stereo_Flo

 

[Platinum Blonde]

I think the ad is gorgeous. I adore the name and the bottle. I can't wait to see what this smells like. Thanks a lot for the pictures.