If you were a suit at LVMH how much sense does it make to keep MJ as a brand? If they are trying to sell "luxury", lifestyle and desire (putting aside the subjectivity of these things), does MJ make sense? It seems like none of the execs make an effort to care about MJ or several other brands, or at least they don't give them the attention give to Dior or LV. Honestly, I would sell Birkenstock, JW, Kenzo, MJ, Off-white, patou. They make sense if you want to own as many brands as possible, but they don't make sense together, at least to me. I'm just thinking that some of these brands, don't have that heritage and prestige attached to them. Who associated Birkenstock and MJ with prestige? I had no idea Off-white existed and confused it with that mall brand with a similar name.