Live Streaming... The S/S 2026 Fashion Shows
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the only good thing was to see Mariacarla, Lara Stone, Guinevere and Malgosia on the runway.
And that’s exactly why I’m confused. Marni does not have a core customer anymore so what’s going to happen when the Demna aesthetic will die and when the Gen-Z will want something else?It is, but only to the young arty kids crowd. Revenue has slowed down and several stores has closed down, because the main customer was abandoned by Risso's "artistic" direction.
Here's a good example of what I said:And that’s exactly why I’m confused. Marni does not have a core customer anymore so what’s going to happen when the Demna aesthetic will die and when the Gen-Z will want something else?
It’s funny to see that at a time when brands are using strategies to force brand loyalty (Hermes), others completely destroy that almost affective relationship between a brand and it clientele. The potential of Marni was beyond.
Here's a good example of what I said:
View attachment 1215959 View attachment 1215961View attachment 1215962
View attachment 1215958 The screenshots from the story of some Insta fashion kid. If this is what he thinks the essence of Marni is, he'll forget it the second it's no longer cool. A bit like Cadwaller's Mugler, whose hype died after other brands started doing physical shows again.
After reading the shownotes it became clear that the color scheme of the collection was inspired by sunrise or sunset, depending on, what Mari emphasized as the most important moment."
Shownotes said: "So it should be concluded; the sunset is not a phenomenon of the sun—taking place on the horizon; but a phenomenon of the body— setting the sky on fire. If you are in the right place at the right time -- you too can make a sunset. But if you want to be in the right place, at the right time - all the time; you have to keep moving."
Here's a good example of what I said: The screenshots from the story of some Insta fashion kid. If this is what he thinks the essence of Marni is, he'll forget it the second it's no longer cool. A bit like Cadwaller's Mugler, whose hype died after other brands started doing physical shows again.