Joop! adds Thrill for men and women
Coty Prestige will launch a fragrance duo under the Joop! brand this spring, dubbed Joop! Thrill for Her and Joop! Thrill for Him. Both scents were conceived by French fragrance house Givaudan. The Thrill for Her EdP was concocted by Alexandre Kosinski, while Christophe Raynaud created the Thrill for Him EdT. The duo will launch globally in February, supported by a print and television campaign. Directed by Laurent Briet, the TV spot takes place in the back of a black taxi and features models Masha Novoselova and Benj Lee as a “free and sexy Thrill couple”. The print campaign was photographed by Alexi Lubomirski.
The EdP is priced €39 for 30ml to €69 for 75ml and the EdT will retail at €45 for 50ml and €65 for 100ml. The fragrances will be offered alongside an extensive toiletries line to create an 11-sku product range.
-Cosmetic News