Max Mara F/W 2025.26 Milan

For people don't care too much about hype, I think this brand has captured the quite luxury trend very well with its straightforward but a bit boring offerings for some seaeons. I do like it for what it is:If it ain’t broke, don’t fix it.
 
I'm really into those voluminous trousers. Milan's been really good this season.
 
Yeah when all else fails, you'll always have Max Mara. The fabrics scream luxury, even if this particular collection is more subdued than usual. I walk past their store everyday and it's a dream.
 
This an ideal Max Mara collection, great essentials with great styling and great cast.

The best decision Ian has ever made since his tenure at Max Mara was switching from Carine to Tonne Goodman. She just elevated the image of the brand with her styling.

This is whisper luxury into you without and pretentiousness.
 

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