Maybelline Announces Sponsorship of Fashion Week in NYC

[papa_levante]

All that buzz was right (as usual), MAC’s officially out at the tents, marking the first major SS10 Fashion Week announcement, and Maybelline’s officially in.

This season, one of two left at Bryant Park before IMG pitches its tents uptown at Lincoln Center, will be orchestrated by Maybelline’s global makeup artist, Charlotte Willer. She’ll lead the backstage teams for all the shows at the tents which, this season, includes Erin Wasson x RVCA.


Maybelline, who was also the launch sponsor for Modelinia earlier this year, is edging its way into a higher fashion game, one that basically is MAC, “As the #1 makeup brand worldwide, we are thrilled to have the opportunity to partner with the world’s most respected fashion platform, which happens to be in our home town.”


We’re confident MAC will continue its off-site presence, but we hope Maybelline realizes what big shoes it has to fill.

fashionista.com / news.prnewswire.com

 

[Luxx]

Exciting development! Cannot wait to see what they're going to do. I wonder how Maybelline's many model spokeswomen will be involved with fashion week given that Maybelline is the sponsor.

Also excited to see just what MAC does off site. They were a great part of fashion week and always brought a bit of the brand's edgy vibe to the tents.

 

[FashionFollower]

Very exciting indeed, let's see how it goes..

 

[Trista]

I've always been anti-Maybelline, and they will have some big shoes to fill because they simply don't have the product range of MAC. Maybelline? Low-end, designed for the average person. MAC? High-quality, originally designed for artists, wider colour range for everything.

/rant