As far as symbols of ’80s excess go, it’s hard to beat Cindy Crawford (she of big hair and voluptuous — by model standards, anyway — body) and
MCM (Mode Creation Munich), the Euro leather goods brand, whose flashy logoed caramel-colored bags gave even Gucci and Louis Vuitton a run for their money. (Did we mention this was the ’80s?) The MCM ads were equally flashy, featuring Crawford perched on a pile of suitcases or posing wearing nothing except a giant MCM logo. (If that weren’t enough, they were signed “I want my MCM” and “The beginning of a beautiful friendship.”
Awwww.) And while you might think that such naked consumption went the way of the world economy, you would think wrong. Not only has the brand been on a store opening spree with 15 new Saks Fifth Avenue boutiques and a Beverly Hills Rodeo Drive boutique scheduled for later this year, but it has signed on as a sponsor for New York fashion week. MCM is even recreating its Cindy Crawford campaign, this time around with the model Coco Rocha. Under the circumstances, the images are a bit more modest — Rocha’s mane is tamed down, and she’s wearing a bustier dress — but the message is not lost.
, but of course i can't compare it with Cindy's.
