McQ F/W 12.13 : Arthur Gosse & Aymeline Valade by David Sims | the Fashion Spot

McQ F/W 12.13 : Arthur Gosse & Aymeline Valade by David Sims

This collection was kind of cool on the runway, but what the hell is this? :blink: Awful styling. Awkward poses. Isn't McQ supposed to look young and edgy? I don't see any creativity or appeal in this, I find this really bad.
 
I actually like the styling :unsure: and the cast. Would have love to see them together rather than separate though.
 
Arthur's definetely giving the edge to this campaign that surprisingly Aymeline isn't. Still a nice campaign.
 
What in god's name is that hair on Aymeline? Other than that, I like it. It far less exciting and innovative than the main ad, but it's cool. Arthur's pics are great.
 
Aymeline is a striking looking girl, but she really needs to be styled correctly and I'm afraid here, they got it all wrong. Arthur's shots are fine.
 
i really don't understand why they did it to her??? she looks awful with that hairstyle..it looks like a bird's nest on the head, lol
 
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I didn't care for this collection and not really feeling the campaign, but I do kinda love the last shot of Aymeline.
 
Another campaign where I prefer the menswear shots which is a shame because the womenswear was beautiful. Aymeline is already striking- why would they feel the need to alter her hair? It's dreadful and distracting.
 
the hair is just awful on aymeline, but i like how many campaigns she seems to be getting at the moment!
 
she did not sell me the clothes but I'll definitely buy the last dress ! it's very McQ ~
 

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