This collection was kind of cool on the runway, but what the hell is this? Awful styling. Awkward poses. Isn't McQ supposed to look young and edgy? I don't see any creativity or appeal in this, I find this really bad.
What in god's name is that hair on Aymeline? Other than that, I like it. It far less exciting and innovative than the main ad, but it's cool. Arthur's pics are great.
Another campaign where I prefer the menswear shots which is a shame because the womenswear was beautiful. Aymeline is already striking- why would they feel the need to alter her hair? It's dreadful and distracting.
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