Mercibeaucoup S/S 2012 Tokyo

[user500]

fashionsnap.com

 

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[softgrey]

what's going on?
is tokyo showing now?
isn't it early for them?

 

[user500]

i found it out yesterday by coincidence, that there have already been a few shows, alongside mercibeacoup, there has been s/s 12 presentations of kolor mens, factotum etc.

the schedule at jfw website says, that the row of shows will start from mid of october.

 

[mishahoi]

what's going on?
is tokyo showing now?
isn't it early for them?

Many brands choose to show early and off-schedule, coinciding more with the international collections.

Japan Fashion Week (now renamed to Mercedes Benz Fashion Week Tokyo) is still in its infancy and hasn't built a reputation among the more established brands yet- perhaps that will change after Benz comes in with more sponsors and swings its weight around.

But Issey Miyake's A-net brands like Mercibeaucoup will always show early now.