Miranda Kerr | Page 971 | the Fashion Spot

Miranda Kerr

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Unilever's Clear Scalp & Hair brand has named model Miranda Kerr as its first global brand ambassador. Word of Kerr’s signing comes as the brand prepares to kick off its first season as the “official hair sponsor” of NBC’s The Voice. Interpublic Group's Lowe Campbell Ewald NY is handling the creative duties behind a new ad campaign featuring Kerr that includes print, TV, and digital initiatives. The campaign's concept revolves around " resilience." Kerr's first print ad is already at newsstands and her first U.S. TV commercial goes live on Monday, January 20. " We’re excited to have Miranda sharing her love of Clear and the secret behind her head-turning resilient, beautiful hair with women across the country," said David Rubin, Unilever's Marketing Vice President, U.S. Haircare. The model is already a Clear spokesperson for Australia and several Asian regions, and with U.S. shoppers admiring her hair, company executives say it was a natural progression to extend her deal to the North American market. "For Clear U.S. specifically, we know that Miranda uses the brand’s deep treatment hair masks on a weekly basis to keep her hair resilient and beautiful," says a Unilever representative.
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Swarovski Spring / Summer 2014 Collection Press Event - 14 Jan 2014, Brody Studios ( Budapest, Hungary )

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