Benn98
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Full cast: Esme Creed-Miles, Malaika Holmen, Kasper Kapica, EZ, Tang He, Tomiwa Mareyann Adeshina, Patrycja Piekarska
Via WWD:
The campaign, shot in January before lockdowns in Europe because of the coronavirus pandemic, saw Miu Miu return to the building at 30 Via Melzi D’Eril, once home to the catwalk shows for Miuccia Prada’s second brand, in recent years unveiled in Paris. According to Miu Miu, these women were asked to channel 19th-century literary heroines, both fictional and actual.
It’s become more common in recent years for designer brands to release images of pre-fall collections in tandem with retail deliveries. Miu Miu’s campaign arrives at a time when several high-profile petitions are circulating to better align fashion deliveries with actual seasons and reduce early markdowns.
WWD
Via WWD:
The campaign, shot in January before lockdowns in Europe because of the coronavirus pandemic, saw Miu Miu return to the building at 30 Via Melzi D’Eril, once home to the catwalk shows for Miuccia Prada’s second brand, in recent years unveiled in Paris. According to Miu Miu, these women were asked to channel 19th-century literary heroines, both fictional and actual.
It’s become more common in recent years for designer brands to release images of pre-fall collections in tandem with retail deliveries. Miu Miu’s campaign arrives at a time when several high-profile petitions are circulating to better align fashion deliveries with actual seasons and reduce early markdowns.
WWD
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