Moschino F/W 14.15 Milan

[Nymphaea]

OMG, you can already buy some stuff at Luisaviaroma, horrible!

 

[wangjc0784]

What would Chanel think？

 

[Egoiste]

I really can't stand Jeremy Scott as I designer, if we can call him so. Whats the point of coping Chanel ant putting Mc logo? It's so disgusting. Yes, Moschino is about the fun, but Scot understands word fun as kitsch. I wonder whats next. Snickers, Twix..? Please, stop him....

 

[beaverhausen]

Let me start of by saying that I usually hate jeremy Scott. But... I loved this!
The first part was a remake of the Chanel 1991 rap/motorcycle collection. With a little nod to the Versace bondage collection. But done the Moschino way. I believe that if Franco Moschino had been alive today he would have done it the same way.
I didn't really care for the Spongebob part. That was a little too much Jeremy Scott and too little Moschino for my taste. I do like that he took classic couture dresses and shapes and made them fun by printing them like giant fast food wrappers.
Overall, Jeremy put the fun back in to fashion and it was very much needed at a time where the minimalistic chic of Phoebe Philo and Raf Simons is revered.

 

[Spike413]

I really can't stand Jeremy Scott as I designer, if we can call him so. Whats the point of coping Chanel ant putting Mc logo? It's so disgusting. Yes, Moschino is about the fun, but Scot understands word fun as kitsch. I wonder whats next. Snickers, Twix..? Please, stop him....

Actually Franco Moschino himself famously parodied Chanel in the early 90s, so Jeremy Scott continuing that tradition seems only right.

 

[wetsleeves]

as a 99%er who can't afford fashion (or often food) i find this offensive on more than just an aesthetic level. yeah, you're right, there are some people who can afford high fashion who are part of the middle class, but i don't think we can deny that the kind of 'white trash'/working poor class symbols which are being 'satirized' everywhere in this collection are associated with people who can not afford high fashion.

then again i've never thought that fashion should be all about divisiveness and making a statement, so i'm not on board with the 'i love it because it's so vulgar and ugly' bandwagon. i'd rather see some really nice, well made, wearable clothes on a runway for once and there's really a shortage of that on the milan and london runways this season.

 

[Spike413]

Where on Earth are people pulling this "it satirizes the 99%" thing from? If anything what it seems to be satirizing, besides how seriously fashion takes itself, is excess in general with an emphasis on American excesses. I mean McDonalds, candy bars, hip hop culture, Sponge Bob, mass consumerism, materialism; all quintessentially American things that are often derided by both Americans and the world at large. I think if anyone is in a position to satirize America it's an American designer.

On top of that it seems to poke fun at the complex (and comical, really) relationship that the fashion industry has with food, junk food in particular. I mean come on, if there were ever a more ironic combination than high fashion and McDonld's I really can't think of it. A gown printed with a Nutrition Facts table?! That's easily the most slyly scathing indictment of fashion's obsession with calorie content I've ever seen.

But how this mocks the so called "have nots" I really am not sure. I don't associate most of the things that served as inspiration in this collection with the so called "working class" or "white trash".

 

[tangerine]

Good points, Spike413.

The truth is that McDonald's, Hersheys, Spongebob et. al. are not the exclusive domain of the 99%, and the 99% does not mean people living below the poverty line, unless you consider anyone not in the 1% to be "poor".

Some 1%ers enjoy these mass-produced American brands, too.

It is indeed more about America and pop culture than a particular income level.

It may be that nobody has engaged with the brands, logos and images of consumer culture this thoroughly since Warhol.

I think JS does love and find fascination in the symbols. But not only that, your perception about the satirization of the fashion industry's "relationship" with food is a great one!

 

[LANZO_358]

Pieces from the collection are apparently available right now!

http://www.glamour.com/fashion/blogs/dressed/2014/02/snap-up-these-jeremy-scott-for.html

 

[LiuDat]

A gown printed with a Nutrition Facts table?! That's easily the most slyly scathing indictment of fashion's obsession with calorie content I've ever seen.

Excellent post Spike-- the above in particular really jumped out at me once I read it. Great insight! I love the collection even more now.

 

[masquerade]

Where on Earth are people pulling this "it satirizes the 99%" thing from? If anything what it seems to be satirizing, besides how seriously fashion takes itself, is excess in general with an emphasis on American excesses. I mean McDonalds, candy bars, hip hop culture, Sponge Bob, mass consumerism, materialism; all quintessentially American things that are often derided by both Americans and the world at large. I think if anyone is in a position to satirize America it's an American designer.

On top of that it seems to poke fun at the complex (and comical, really) relationship that the fashion industry has with food, junk food in particular. I mean come on, if there were ever a more ironic combination than high fashion and McDonld's I really can't think of it. A gown printed with a Nutrition Facts table?! That's easily the most slyly scathing indictment of fashion's obsession with calorie content I've ever seen.

But how this mocks the so called "have nots" I really am not sure. I don't associate most of the things that served as inspiration in this collection with the so called "working class" or "white trash".

Because these things may be associated with American excess but they are associated with specific kinds of American excess which are associated with lower-class people who are often derided in the media (think honey boo boo) and racial minorities (mocking hip hop culture).

 

[dior_couture1245]

Oh my God....people on the internet are such PC police.

 

[Spike413]

Because these things may be associated with American excess but they are associated with specific kinds of American excess which are associated with lower-class people who are often derided in the media (think honey boo boo) and racial minorities (mocking hip hop culture).

Excuse me, but I've indulged in McDonald's and Hershey bars more than once in my life and I grew up in very different circumstances than Honey Boo Boo and her family, so the implication that because I've partaken in (and let's be honest, enjoyed the hell out of) those things makes me "lower class" is pretty insulting. So is the implication that I shouldn't eat those things because I don't fit the mold of who they're apparently associated with. I mean honestly, that's a very discriminatory point of view you just shared.

And I would add that it's pretty presumptuous of you to assume that Scott is mocking hip hop culture. If anything the relationship between fashion and hip hop is one of give and take. They've managed to inspire each other at various times, and we're at one of those moments right now. Considering that a good portion of these clothes will probably appeal to the very people you're concerned that it's mocking (the hip hop community and the countless everyday people who emulate that style, some of whom already wear Jeremy Scott's stuff) all of your worrying will probably be for naught.

 

[FreddyH]

It's all a bit much for me, not really my style, but it is always so refreshing to see a designer with a sense of humor. It's obvious that he had a really fantastic time designing this collection, which makes the experience of viewing his collection as a viewer/consumer equally exciting and fun. In a time when so many collections are homogenous and repetitive, it's nice to see something new and humorous.

 

[Laces]

Oh my God....people on the internet are such PC police.

Seriously. Most often when it is the least necessary. And I'm not even saying I'm liking this collection in any way. To me it's just ugly.

 

[cottonmouth13]

To be honest, after looking through the collection on Style.com, I was speechless. I want to love it but at the same time, I want to loathe it so hard cause of its tackiness. And right at this very moment, I'm still undecided if I'm a fan of this one or not.

 

[FashionFanatico]

muffinchihiro.deviantart.com

old hat in japan...

 

[Uemarasan]

The satire is just too obvious. I prefer something a little more sly or challenging. Like when Yohji mocked labels or whenever Comme des Garcons is in subversive mode or even some Undercover collections. This all just falls flat humor-wise, especially since it's been done fifty years ago with pop art.

 

[masquerade]

Excuse me, but I've indulged in McDonald's and Hershey bars more than once in my life and I grew up in very different circumstances than Honey Boo Boo and her family, so the implication that because I've partaken in (and let's be honest, enjoyed the hell out of) those things makes me "lower class" is pretty insulting. So is the implication that I shouldn't eat those things because I don't fit the mold of who they're apparently associated with. I mean honestly, that's a very discriminatory point of view you just shared.

And I would add that it's pretty presumptuous of you to assume that Scott is mocking hip hop culture. If anything the relationship between fashion and hip hop is one of give and take. They've managed to inspire each other at various times, and we're at one of those moments right now. Considering that a good portion of these clothes will probably appeal to the very people you're concerned that it's mocking (the hip hop community and the countless everyday people who emulate that style, some of whom already wear Jeremy Scott's stuff) all of your worrying will probably be for naught.

I am sorry if that is what you go from my comment, but frankly, its not the middle or upper classes that suffer from this kind of mocking, so it doesn't mean much. As a matter of a fact, I am not offended by this collection as much as I think it is dumb as hell, but I am not going to fault anyone for those feelings based on what I said above. Good satire punches up, not down, which is what he is doing.

As for the hip hop thing, I think Jeremy Scott's history speaks for itself in that regard. Without hearing his explanation, it is not absurd to jump to conclusions based on what has come before.

 

[ultramarine]

lol. I LOVE the comments.

Especially because of the fact that there is STILL people here who knows who Franco Moschino is and what he did and his staples.

This collection is spot on on the irreverent Moschino spirit. Of course, the prize tags are not nearly as the pricing range of the "inspiration" but not even the diffusion lines have it.

In here you pay for quality and design, and that M bag is scrumptious!

There! I said it!