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forbes.comCFDA Announces Launch of New York Fashion Week: Men's
Let’s hear it for the boys. The Council of Fashion Designers of America announced today the launch of New York Fashion Week: Men’s, a standalone showcase for American men’s fashion that will kick off with the Spring 2016 collections.
The biannual event will showcase a combination of runway shows, presentations and special events from designers including Tommy Hilfiger, Michael Kors, Calvin Klein Collection, Rag & Bone, Public School, Billy Reid and more. Hilfiger was an early champion of the event. It’s intended to give American menswear the same stage as designers in London and Milan.
Steven Kolb, CEO of the CFDA, says American menswear “has never been stronger,” and the event is backed not only by the CFDA and designers, but by editors and retailers throughout the industry who want to shine more of a spotlight on men’s clothing.
“It gives the designers a business platform to show during their market dates and is an opportunity to demonstrate the collective talent of an important segment of our industry,” says Kolb.
The addition of the menswear shows comes at a crucial time for the industry: The NPD Group found that the menswear market in the United States grew by 5% from 2012 to 2013, outpacing the womenswear market, which grew by 4, largely due to young, urban professionals with plenty of expendable income.
And thanks to expanding markets in China and elsewhere (and the slow recovery from the global recession), this trend is seen across the world, not just in the U.S. MarketLine predicted the global menswear market would exceed $402 billion in 2014, and the United Kingdom saw an increase of 18% in the past five years alone.
Notably, brands like Michael Kors, Coach and Jack Spade are putting more effort and resources into their menswear lines.
New York Fashion Week: Men’s will take place from July 13 through the 16 in Skylight Clarkston Sq. Amazon’s fashion sites and Shinola are the main sponsors of the event.
cfda.comIt’s Official! New York Fashion Week: Men’s
It’s been talked about but now it’s official. The CFDA is launching New York Fashion Week: Men’s, a standalone showcase for American men’s fashion at Skylight Clarkson Sq. The biannual event kicks off July 13-16, 2015 with the Spring 2016 collections.
“American menswear has never been stronger or more creative,” said Steven Kolb, CEO of the CFDA. “There are many reasons the CFDA is launching New York Fashion Week: Men’s. It gives the designers a business platform to show during their market dates and is an opportunity to demonstrate the collective talent of an important segment of our industry.”
The CFDA, which owns the Fashion Calendar, will organize the shows aligned with New York Men’s Market Week. Amazon’s fashion sites – including Amazon Fashion, East Dane, and MyHabit – are Presenting Sponsors with additional support from Shinola.
New York Fashion Week: Men’s will feature a mix of runway shows, presentations and special events. CFDA Board Member Tommy Hilfiger was an early champion of New York Fashion Week: Men’s and will participate in the inaugural event—so will Calvin Klein Collection, Michael Kors, Rag & Bone, Public School, Billy Reid, Todd Snyder, Michael Bastian, Ovadia & Sons, Robert Geller, Duckie Brown, Patrik Ervell, Orley and Kent and Curwen, with more names to be confirmed.
The program was developed under CFDA’s Director of Strategic Partnerships Adam Roth, and Mark Beckham joined in a consultant capacity as Project Director for New York Fashion Week: Men’s.