O’2nd debuted in 2011 with the mission of reinventing classics at an advanced contemporary price point. They have succeeded, it seems, as they are sold in 15 countries by key retailers such as Barneys New York, Scoop, Shopbop, Bergdorf Goodman and Harvey Nichols. The brand’s spring 20116 presentation marked its New York Fashion Week debut.
“The time is right for us,” said brand director Minsoo Chung, walking WWD through the collection and pointing out how the line is pushing the envelope creatively. This time around, the color palettes of artist Gary Hume and the cutouts of Henri Matisse provided the initial inspiration. Most prominent was a coral leather skirt with cutout hem detail worn with a fuchsia knit. A shibori print — which traces the brand back to the label’s Korean roots — was present throughout in a fluid maxiskirt and elongated knit tunic as well as in an effortless slip paired with a cream leather jacket. Also noteworthy: a lovely white and cream layered crochet tank dress. “It’s very much about modern femininity for us,” Chung said.
