everyone thinks the gap is too expensive. at least out here. that's one of the main problems. back in the day when it's more popular consumers didn't have much of choice and as you've said a lot of other stores have come in and taken that market share. old navy needs to the find balance of properly distributing items. they'll send 10 units in something hot and 1,000 units in a complete dog. that leads to customers saying they'll wait until the item goes on sale vs. h and m that has no upstock or anything like that, you better buy it right then and there or never see that item again in life. banana republic is cool especially if you actually have to dress up for business.