Prada Fine Jewelry 2022 : Amanda Gorman, Maya Hawke & Somi Jeon by David Sims

[Frederic01]

MILAN — Prada will unveil on Wednesday its first fine jewelry line, which is breaking ground as the first one made with 100 percent certified recycled gold by a global luxury brand, said Lorenzo Bertelli, group head of corporate social responsibility.

WWD

 

[Frederic01]

Prada’s New Fine Jewelry Collection Takes a Sustainable Angle

BY DAISY SHAW-ELLIS / October 12, 2022


Today marks the launch of Prada’s Fine Jewelry line. As with most everything the brand does, the Eternal Gold collection isn’t as straightforward as it seems.

Prada’s twist on the category harnesses the power of sustainability, a longtime buzzword in the jewelry industry that has been hard to track. The clean and sculptural gold pieces—some with pavé diamonds—are made entirely of Certified Recycled Gold and are traceable through a chip embedded in each piece, a new concept in the fine jewelry space. The chip, logged on the Aura Consortium Blockchain, will serve to prove authenticity as the pieces are passed down through the generations. (The diamonds too follow strict standards that are traceable from source to store.)

The chunky gold pieces embody the minimal Prada aesthetic , while the triangle shapes that are found in some form on every piece are synonymous with the Italian house’s super-recognizable logo. The line, which took 14 months to develop, includes pieces for all genders. Its launch signals the increased importance of the category of fine jewelry for luxury companies, but it’s a natural evolution for Prada, Miuccia Prada being a lover of jewelry, with an envy-inducing collection of her own.

The bolder pieces in the new collection can be purchased by special order in store, with the rest available to buy in person or through the brand’s website.

VOGUE

 

[thiago:)]

Those logos are so desperate. Tragic. The golden shots are kinda interesting, though.

 

[Frederic01]

PRADA

 

[Frederic01]

+ Somi Jeon


PRADA

 

[Deleted member 1957]

The jewelry looks cheap as hell.

 

[Deleted member 141523]

Another excuse for the Prada, What Went Wrong? Thread.

 

[Avonlea]

Gorman fits Prada well, both are pretentious as f*ck.

 

[Deleted member 141523]

It really looks like a Tiffany & Co. campaign, mostly because the b&w close ups and the colored jewelry.

 

[Cocteau Stone]

I like the idea of this, but is that really the best they could come up with for how the jewellery looks? We have just started to move away from excess Prada triangles on the runway we really don't need to see it back in jewellery form. They should have gone deep into the Prada jewellery archives to find something more interesting and timeless because these will age very quickly.

The gold shots are kind of cool to look at, but the models/spokespeople look like children in the black and white shots.

 

[GivenchyHomme]

Sorry but these are not cute. The gold heart with the ribbon looks like a dog collar.

 

[kasper!]

The design is so Pandora.

 

[WAVES]

who’s gonna wear this?

 

[Zorka]

who’s gonna wear this?

Fashion (")influencers("). I know (a first hand) that some of them - Leonie Hanne, for example! - is paid much more than some regular/prominent models.

 

[Zorka]

US Vogue Digital Edition

 

[Lola701]

I loved their costumes jewelry. This looks like a scam…
I really don’t see the point of buying this if you aren’t paid to wear it. I cannot think of one place except a Prada event or maybe a fashion event where those pieces would be appropriate.

But I have realized that when Prada fails, MiuMiu wins so maybe we need a MiuMiu line.

 

[Deleted member 141523]

The pictures aren't bad at all, but it's so different from the original identity of this brand that hurts. If I was in coma for years and suddenly I wake up I wouldn't believe Miuccia still working at Prada. It can't be the same person from the glory days. She should have been consistent to her brand as Lagerfeld was with Chanel. This campaign is not horrible, but I can relate it to the Prada brand at all.

PS: still so weird to me seeing Amanda doing fashion covers and ads while she's a writer. All the poets I knew are/were more low profile than her. She's overexposed. Of course isn't bad either, but poetry and fashion looks like a contradictory mix. Poetry is more about nature, the emotions, thoughts, fashion is more material, money, fame.

 

[VogueDisciple93]

The pictures aren't bad at all, but it's so different from the original identity of this brand that hurts. If I was in coma for years and suddenly I wake up I wouldn't believe Miuccia still working at Prada. It can't be the same person from the glory days. She should have been consistent to her brand as Lagerfeld was with Chanel. This campaign is not horrible, but I can relate it to the Prada brand at all.

PS: still so weird to me seeing Amanda doing fashion covers and ads while she's a writer. All the poets I knew are/were more low profile than her. She's overexposed. Of course isn't bad either, but poetry and fashion looks like a contradictory mix. Poetry is more about nature, the emotions, thoughts, fashion is more material, money, fame.

Book deals don't pay the same as before! Also to be fair, Maya Angelou did a campaign for Cole Haan, and the very reclusive Joan Didion did a campaign for Céline.

 

[Deleted member 141523]

Book deals don't pay the same as before! Also to be fair, Maya Angelou did a campaign for Cole Haan, and the very reclusive Joan Didion did a campaign for Céline.

Wish Kerouac made some fashion campaigns or GQ