Prada Mens F/W 2017.18 by Willy Vanderperre

[zzzyao76]

prada

 

[dior_couture1245]

This feels very much catering to Tim Blanks, lol.

 

[RedSmokeRise]

It's just so pretentious. Who is this even for?

They have all those Robert McGinnis illustrations from the set. Just make another "Real Fantasies" style film with some of the male models from the show. At least that'll be interesting to watch.

 

[MulletProof]

LOVE THIS... 80% that glorious tile lamp .. 20% Pedro, such a legend, who wouldn't want him fronting a campaign? Prada and fashion in general feels so beneath him and his entire world but he probably got a good kick out of it.

 

[DutchHomme]

What is this?!?

 

[anlabe32]

Do people even know who he is?

I don't know. I like the shots because of the setting but I feel like someone else would do this way more justice, no disrespect to Pedro.

 

[Phuel]

Not like Prada’s men’s campaigns have been remotely anywhere remarkable the last few years… Pedro’s fine— I just don’t get his insistence with that awful Golden Girls hair.

I'd gladly take Pedro to seeing more of that Dan DeHaan any day.

 

[MulletProof]

Do people even know who he is?.

but who would want to cater to people that have never even heard his name..

 

[anlabe32]

but who would want to cater to people that have never even heard his name..

Everyone, including Prada.

And it's not about his name, it's about him. I doubt the majority of the people will recognize him so then I wonder why feature him when the clothes don't look appealing. Like Dane DeHaan or not, but at least clothes look good on him.

Anyway, i'm sure there'll be another campaign that does justice to the clothes so why I even bother? no idea.

 

[MulletProof]

I don't know who dane is..

"everyone" couldn't be further from the truth if you know more than the 8-10 ultra commercial designers (and I'm sure you do), and 'including Prada' isn't accurate either.. they are as desperate, often embarrassingly so, to embody popular culture as they are to generate some level of respect and even authority in a more intellectual/art field, and swing back and forth accordingly and have probably invested years worth of collections on the latter (foundation, hello..).. so yeah sometimes it's spelled out explicitly what their motives are and how they have little to do with displaying clothes in a conventional way towards the regular (bit too ordinary) compulsive luxury goods customer that only assimilates mannequins/hangers/models as an ideal.

 

[Phuel]

^^^ That’s Dane DeHaan, Mullet— the perpetually pubescent-looking guy with constantly tired eyebags featured in past (and current?) Prada campaigns.

The last Prada men’s campaign that appealed to me was the one featuring James McAvoy: Gorgeously shot, with a cinematic aesthetic, and gorgeously styled. And needless to say, James looks gorgeously moody and smouldering. That’s all I care about when it comes to fashion campaigns.

 

[YohjiAddict]

Casting Pedro makes for a very awkard campaign...but it fits quite nicely with the "City of Women" theme of the season since his movies are so female-centric. The video couldn't be any more cringeworthy.

 

[Benn98]

Ugh, it seems the famewhore in Pedro has been awoken! He should stick to doing good films and lay off the Prada campaigns, GQ edits, and mens fashion covers.

At face value, I still loathe this campaign. It's more about the backdrop than the clothes or him. Just as well, because at least there's something interesting to look at. I'm sure this campaign will appeal only to 90's hipsters or the out-of-touch social set who often have him over for insufferable dinner parties, so yet another miss for Prada imo.

 

[Nomar]

Sorry but no. It's a shame because with the right model, this could have been amazing.

 

[whitewine82]

I think that it's makes sense for Prada, actually it's interesting to see that they kinda understand how people see Prada these days - a "intelectual" fashion house - and trying to target people in this way, but at end of the day it's a unappealing and pretentious campaign. A model would be perfect here but if you want a director they could had tried to hire directors like Alfonso Cuarón, Iñárritu, Aronofsky or Scorsese, maybe the result would be another, Almodóvar is doing nothing here.

 

[Phuel]

Prada’s always cast older men of distinction from the very beginning; Starting with 1994's Peter Lindberg in what could easily pass as airport security styling to the untrained eye fronting the men’s campaign— followed by Tim Roth and Willem Defoe. So it wasn’t as if Prada was all Versace naked Greek Gods…

This one with Pedro just feels classic Prada. Of course, Pedro should have been styled stronger— perhaps a more tailored, structured fit would have given him a more flattering look, rather than this soft roly poly one. And the brand of photography that gives the impression of a candid snapshot isn’t my preference either. It’s not so much about the individual— it’s more about how they’re presented that gets my attention.

 

[Yohji]

Do people even know who he is?

I don't know. I like the shots because of the setting but I feel like someone else would do this way more justice, no disrespect to Pedro.

Prada has never cared about this. That's because her brand sells no matter what, so why not get some cool cult figures to represent the brand? (Past models have included Tim Roth, Christoph Waltz, Scoot McNairy, Michael Shannon and Ben Whishaw.) Also, I imagine it pays well which is good for the younger, up-and-coming actors like Jack O'Connell, Billy Howle and Logan Lerman who don't have to rely on making blocbusters.

I think Eddie Redmayne is perhaps the most mainstream guy who has fronted one of her campaigns.

 

[MulletProof]

^^^ That’s Dane DeHaan, Mullet— the perpetually pubescent-looking guy with constantly tired eyebags featured in past (and current?) Prada campaigns.

I googled him. Hell no. I've seen that same guy that looks like former member of a catholic church chorus [..gone Vatican victim] over and over for an eternity to the point it's very engrained in my head that Prada is the pioneer of the current fashion cliché of underdeveloped/malnourished/siberian/etc... I get it and I don't mind seeing these kids for the most part but sometimes someone with an actual personality and that is more than done with development both physically and mentally isn't so bad... and it helps particularly when they're trying to place themselves, like I said, as a brand that's not just bubbly and pop but also serious and art-oriented.. I'm not even a fan of Almodóvar's work, but this is day 2 of basic filmmaking research and fashion can often be educational, so why not, works both ways.. who cares if he looks like Alice in Wonderland's caterpillar lol, that's not the point.

 

[mepps]

It's sad that some people here are questioning the relevance of someone as accomplished as Pedro Almodovar. He's instantly recognizable to anyone with taste and a knowledge of film past an infantile level. He's an icon and a great representative for a luxury brand like Prada. I suspect some are also a bit miffed that he's not one of their fav "young" models. Ageism is always behind these not so subtle critiques.

Don't fret. I'm sure Prada has an alternate campaign for the youth obsessed instagram crowd.

 

[Lola701]

Do people even know who he is?

I'm sure there are more people who knows him than people who knows who Miuccia or others celebrities who appeared in Prada campaigns before him.
At least in Europe and in spanish speaking countries, he is recognized as the biggest representative of the cultural energy of Spain post-Franco.


Back to the ad: I find it boring.
In a way, it's a very clever move for Prada. They had two members of the Cannes Film Festival Jury in their ad campaigns: Pedro & Jessica Chastain.
But, it's about what you make out of it.
It's a very pretentious and boring ad. You got Almodovar and it's the perfect occasion to do something fun, unexpected and exciting. No, they decided to go for their usual "cerebral" imagery. There's nothing cinematic about it.

And the styling? Really? In a way it's kinda honest to what sell Prada: printed shirts, nylon bags, boring suits...And in between some amazing shoes.

It's a pity that for one time that they have someone who really wears Prada menswear, they choose to go this way.