Prada clothed by blaze
BY CHRISTINA BOYLE, MELISSA GRACE and NANCY DILLON
DAILY NEWS WRITERS
It was a real bonfire of the vanities early yesterday as a five-alarm blaze ripped through the SoHo building housing Prada's $30 million flagship store and other outposts of chic.
The wind-swept fire at 575 Broadway caused a partial roof collapse at the posh basement restaurant Lure Fishbar and damaged the fourth-floor offices of makeup maven Bobbi Brown.
"It looks horrible inside. It looks like a war zone. It's a complete mess," Brown told the Daily News.
The building, formerly occupied by the Guggenheim Museum SoHo, is owned by millionaire Peter Brant, the husband of ex-Victoria's Secret siren Stephanie Seymour.
Brant Publications on the fifth floor is home to several magazines, including Interview, the pop-culture glossy founded by Andy Warhol in 1969.
The building was shuttered yesterday and will apparently need extensive repairs before it can reopen. Workers carried large paintings from the building yesterday although it's unclear if they were from the Guggenheim's remaining offices or Brant's collection of pieces by Warhol, Jeff Koons and Julian Schnabel.
Inside the Prada store, large puddles and shattered glass surrounded dusty mannequins. One staffer said the scene left her "in shock."
The flagship Prada store opened in December 2001 amid hoopla over its high-tech fitting rooms, where glass doors turn opaque at the push of a button and cameras show shoppers their backsides.
"I'm sure it's many millions of dollars of damage at Prada," said an FDNY source.
The fire, now under investigation, started at the street or basement level, the source said.
Seven Bravest and one civilian suffered minor injuries as 200 firefighters battled the blaze from 10 p.m. Saturday to 2:20 a.m. yesterday.
"There was smoke everywhere. It filled up so fast it made your eyes burn," said Lure Fishbar manager Tom Forrest. "There's water everywhere."
Originally published on January 23, 2006