Prada 'Special Project' F/W 2016.17 by Willy Vanderperre | the Fashion Spot

Prada 'Special Project' F/W 2016.17 by Willy Vanderperre

Solaris

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Models:Natalie Westling, Lorena Maraschi & Paul Hameline
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Interview June/July 2016
Weibo/C-Oli
 
It seems that Prada uses these old photos as their promoting campaign in the Interview Magazine.
 
Is this an official campaign or an advertorial? I was under the impression these were images from a Prada lookbook. They've been out since April..
 
If this is the F/W ad, then it's a little underwhelming
 
What is going on?!??
I'm confused and obviously so are they.
 
This is definitely not the campaign, the Fall campaign was shot by Meisel a couple weeks ago. This is just an after-show lookbook with a logo on it.
 
This is definitely not the campaign, the Fall campaign was shot by Meisel a couple weeks ago. This is just an after-show lookbook with a logo on it.

if magazines publish these images then it's campaign , and I don't think it's ADitorial, but what's the point if it's promoting the same F/W collection if there's another official F/W campaign?
 
if magazines publish these images then it's campaign , and I don't think it's ADitorial, but what's the point if it's promoting the same F/W collection if there's another official F/W campaign?

Maybe it's a special promotional feature? Vanity Fair often does this, only, the onus is normally on the magazine to choose the style direction of the feature. And there's normally no logo involved. Doesn't make sense why Prada would release these images to the press when the campaign will be published in due course. It reeks of desperation.
 
It's the women's pre fall collection that's being showcased. The "Prefall" campaign is labeled "Charmed Collection" by Prada.com so this may be the actual pre fall campaign and it should be. It would be a shame to waste Vanderperre like that.
 
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It's the women's pre fall collection that's being showcased. The "Prefall" campaign is labeled "Charmed Collection" by Prada.com so this may be the actual pre fall campaign and it should be. It would be a shame to waste Vanderperre like that.

The "Charmed Collection" campaign by Steven Meisel is definitely the main campaign for their prefall collection.
 

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