Proactiv

Discussion in 'The Beauty Cupboard' started by amy1022, Jan 2, 2004.

  1. kylie80

    kylie80 New Member

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    http://www.nytimes.com/2005/06/12/magazine/12CONSUMED.html

    Proactiv Solution

    Sean (P. Diddy) Combs had pimples. Not surprisingly, he went to a top-notch specialist, and this person recommended an acne-fighting product called Proactiv Solution, which is probably best known in the context of infomercials. Combs was appalled: ''You want me to use, on my face, something from an infomercial?'' This, at least, is the story that Combs himself tells . . . in the latest infomercial for Proactiv Solution. June marks the 10th year that Proactiv infomercials have been on the air, and the current 30-minute version has a more star-studded lineup than most talk shows. In addition to Combs, there are Jessica Simpson and Alicia Keys. The host is Vanessa Williams.

    Perhaps many of us remain as skeptical of products peddled in paid programming that runs late at night as P. Diddy used to be, but apparently not all of us. The Proactiv infomercial that he's in also announces that the stuff is the ''best-selling acne system in America.'' The company that sells Proactiv, Guthy-Renker, claims annual revenue of more than $1 billion, all from products sold this way (from Marilu Henner's weight-loss program to Tony Robbins's motivational tapes). Advertising Age has credited Guthy-Renker's well-crafted productions as an example of ''branded entertainment.''

    It still seems a little startling that a celebrity with Combs's or Keys's wattage would venture into the form. But Karen Barner, senior vice president for marketing at Guthy-Renker, says that ''the stigma of the infomercial industry has waned quite drastically in the last 20 years.'' She also calls Guthy-Renker's infomercials ''shows.''

    The current Proactiv ''show'' mixes interviews with celebrities and average consumer types, lots of before-and-after photos, a smattering of scientific-looking diagrams and words like ''micronized'' and an introduction to two dermatologists named Katie Rodan and Kathy Fields, whose Proactiv product Guthy-Renker distributes. The overall tone walks a line between sympathy for those with acne and something closer to a call to action against a debilitating societal crisis. ''Acne doesn't care if you're famous,'' Williams tells us, confessing that she, too, was once among the many who ''suffered.'' Keys, in her interview, says that acne is a ''taboo'' subject, but she seems to agree with Williams's suggestion that by speaking out she is ''changing the world.'' P. Diddy, we are told, ''speaks out only for what he believes in,'' and he offers the observation that ''the way you take care of your face I think reflects who you are.'' Later, Williams clarifies that acne used to have a stigma to it. ''Now,'' she says, ''it's really kind of cool to face it and to deal with it.'' If you're not ashamed of any unsightly blemishes you may have before seeing this infomercial, you certainly will be by the end.

    Proactiv is sold in the form of a three-item kit -- cleanser, toner and lotion -- for $39.95. ''You'll also receive free membership in the Proactiv Clear Skin Club,'' adds a chipper announcer. As a member of this club, you get a new Proactiv kit every two months, along with a new bill for $39.95, until you cancel. The setup, reminiscent of record clubs that require the consumer to take decisive action to stanch the flow of products and bills, gets mentioned by some of Proactiv's detractors in various online forums, where consumer reviews are mixed.

    Still, many of the reviews are quite positive. And then there are all those celebrity fans. Barner says that Guthy-Renker is sometimes approached by potential endorsers and sometimes seeks them out. ''We might find out that a celebrity has acne,'' she explains, perhaps from a stylist or just by looking at pictures in magazines, and ''reach out'' to that person. ''Of course they're paid,'' Barner says of these celebrities, just as stars are paid for an endorsement of any kind. Proactiv has also sponsored tours by Simpson and Keys.

    Nevertheless, the big names Proactiv trots out seem sincere. And the real key is not that infomercials seem as trustworthy as any other ''show'' but that they don't: surely people like P. Diddy or Alicia Keys, who hardly need the money or publicity, wouldn't show up to pitch products in such a hokey and fabricated context unless they really meant it, right? It's not that their appearances seem credible; it's that they seem incredible. And that's what makes them convincing.
     
  2. Sweets

    Sweets New Member

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    yeah and jessica simpson was on accutane, way before pro-active... gee i wonder why her skin is so clear??!!
     
  3. JRSlims

    JRSlims New Member

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    Has somebody tried Proactiv System?!?!

    Since I arrived to the US I see the informercials everyday and it looks pretty successful! Is it true?!?
    Thanx:heart:
     
  4. Becky_da_da_da

    Becky_da_da_da New Member

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    Well, I tried it and it did nothing for me.

    I think it would work well for someone with 'simple acne'. Mine was just too severe so I ended up going on Roaccutane.

    See a dermo just in case to see if you'd be wasting your money or not.

    :flower:
     
  5. marcy248

    marcy248 New Member

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    I tried it and it did nothing other than dry my skin out.
     
  6. unplugged66

    unplugged66 New Member

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    My sister used ProActive and let me tell you it completley burnt her skin. Like a layer of skin actually was peeling due to the product. She said it was the worst product ever. All it did was dry her skin completley. Anyways my sister then heard of this product called Cetaphil I believe and after she started using that and taking Vitamins called Selicea her skin cleared up completley fro m all blemishes.
     
  7. JRSlims

    JRSlims New Member

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    I used roaccutane 5 years ago.. it worked great but now they are coming back!! and roaccutan kind of fucked up my hormones too.. there is something weird in those pills.. but it was great while it last!!
     
  8. Missoni~Heiress

    Missoni~Heiress Seductress in Eden

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    I use it all the time :flower:
     
  9. aspen

    aspen New Member

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    It works really well for me. I hate doing three steps so I don't use it often. Just when I'm really broken out. Its worked the best out of all the products I've tried.
     
  10. Micaela

    Micaela New Member

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    meh...I use it and i dunno....it does work well, but my acne is still there. lol and it is VERY drying and irratating to my skin.
     
  11. Hotel de Paris

    Hotel de Paris New Member

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    Proactiv works. It cleared up my minor acne, and got rid of my acne scars. But it dried out my skin SO bad. Proactiv is a three step process. Step 1 (cleanser) and step 3(repairng lotion) both contain about 2.5% Benzoyl peroxide. And I forget what the toner has in it. And it comes with a mask with the same active ingredient.
    That's a lot of BZ for anyone's skin. So for a lot of people it burns.
    In the end, I had to stop using it and start getting microdermabrasion to fix all the peeling and flaking of my skin. So now i'm back on the hunt for a product to help control breakouts due to stress & pms.
     
  12. baskinrobyns

    baskinrobyns New Member

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    I am 21 and have used it since I was 16. It says to use it twice a day but I only use it once a day when I shower. I dont even use it everyday. I have always had pretty good skin but I swear by Proactive. I can always see a difference when I take a break from using it.
     
  13. CChristina

    CChristina New Member

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    proactive works for me..when i first started using it my skin peeled also, but i just kept on going at it and now i swear by it :smile:
     
  14. thuyanat

    thuyanat New Member

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    it works!.. just very drying. be careful getting the cleanser on clothing - it will bleach it. also, my skin developed a dependency - it broke out if i wasn't consistent. i am off it now due to that..
     
  15. *Jibrielle*

    *Jibrielle* New Member

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    I started using it and it kinda worked, after a few weeks my face hurted really badly every time I used it. My cousin used it and it also burned her skin :/ I dont recommend it.
     
  16. mikas-sushi

    mikas-sushi New Member

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    it works well on certain skin types. my neighbor uses it and it seems like her acne got worse.
     
  17. VintagePearls

    VintagePearls New Member

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    I just got mine in the mail last night. I tried it and it made the blemishes on my skin really red after using the cleanser, because it's a scrub... when I woke up they looked like my skin color, and it looked so much better. But then when I washed it again, they turned really red again, and yeah.

    How long does it take to see results in proactiv?
     
  18. Curious

    Curious Active Member

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    A few weeks VP :flower: I found that I could only use the clarifying lotion once a day or it would dry out my skin.

    On another note - I've recently figured out that Proactiv has been bleaching some of our towels and my clothing :shock: The Benzoyl Peroxide in it is a bleaching agent and will bleach non color safe fabrics so be careful! I just bought new towels and ruined a couple :cry: At least I know where the mystery lies on the previous episodes :lol:
     
  19. VintagePearls

    VintagePearls New Member

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    Thanks for the advice on everything! :flower: I noticed my skin was really very dry, and it was even starting to peal, but I wasn't sure which of the products was causing that. I'll use it once a day, too.
     
  20. alessia77

    alessia77 Member

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    I have oily skin and frequently have break outs (those painful ones too) all over my forehead and nose(especially during that time of the month..).
    anyways, i've tried lots of products, including proactiv. i've had really high hopes, and it started out quite good too. my skin felt really soft and clean in the beginning, but it didn't last. after a week i started out breaking out heavily (whiteheads, which i didn't have that much prior to using proactiv).
    so i stopped using it. i guess it depends on your skin type. it just didn't work for me :(
     

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