Proenza Schouler 'Arizona' Fragrance : Vittoria Ceretti by Tyrone Lebon

Discussion in 'Ad Campaigns' started by TaylorBinque, Feb 21, 2018.

  1. TaylorBinque

    TaylorBinque Well-Known Member

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    Proenza Schouler's first fragrance
    Model: Vittoria Ceretti
    Photographer: Tyrone Lebon
    [​IMG]
    Proenza Schouler
     
  2. Benn98

    Benn98 Well-Known Member

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    I like this shot! They had to go a bit commercial because it's a perfume, but it still falls in line with their aesthetic. Now the logo on the bottle, lol, nope.
     
  3. Ed..

    Ed.. cape cod kwassa kwassa!

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    I love it but they should've cast Arizona Muse for this! haha
     
  4. Piet Retief

    Piet Retief Active Member

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    My thoughts exactly :lol:
     
  5. StockholmFW

    StockholmFW Well-Known Member

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    [​IMG]

    [​IMG] [​IMG] [​IMG]







    Behind the fragrance:









    [​IMG] [​IMG] [​IMG] [​IMG]
    proenzaschouler
     
    #5 StockholmFW, Feb 21, 2018
    Last edited by moderator tonymagic: Feb 21, 2018
  6. StockholmFW

    StockholmFW Well-Known Member

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    The packaging:

    [​IMG]
    proenzaschouler
     
  7. kokobombon

    kokobombon Well-Known Member

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    I love it. Her expression is the best :greengrin:
     
  8. June

    June Well-Known Member

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    If you chose this name for a perfume, that would be an obvious choice. On the other hand... what a strange name. I would never have thought of the state of Arizona as an inspiration for a perfume.
     
    #8 June, Feb 21, 2018
    Last edited by moderator RSDL: Feb 21, 2018
  9. ghostwriter10549

    ghostwriter10549 Active Member

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    I love it, another great picture to Vittoria portifolio. Its fresh and suits very well the brand. I dont mind the branding, its interesting.
     
  10. apple

    apple Well-Known Member

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    I'll go against the current and say that they should have cast Binx for this!:lol: I feel like she would have looked great, she is a Proenza woman and I can imagine her looking fantastic in the desert.
    Still, it's a very good campaign.
     
  11. sixtdaily

    sixtdaily Well-Known Member

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    This is what they say about the inspiration behind the perfume's name

    intothegloss
     
  12. StoneSkipper

    StoneSkipper Well-Known Member

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    tl;dr "It's a cool name, so we used it" :lol:

    The inages look great though. I wonder how this smells...
     
  13. Benn98

    Benn98 Well-Known Member

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    Looks like makeup packaging to me, Glossier missed out!
     
  14. Perickles

    Perickles Well-Known Member

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  15. Your Anchor

    Your Anchor Member

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    Vogue's interview about the Arizona fragrance with Jack and Lazaro
    vogue
     

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