Proenza Schouler S/S 2012 : Natasha Poly by Willy Vanderperre | the Fashion Spot

Proenza Schouler S/S 2012 : Natasha Poly by Willy Vanderperre

^was just going to post it, too. Here's the rest:


proenzaschouler
 
Proenza Schouler always gives us very simple, straightforward ads with no pretentions and they manage to execute them very properly. This is no exception. Not a fan of Natasha but she's working it in these shots. I especially love the third one. Also, the black border adds some elegance and sophistication to it. It's photographed by Willy Vanderperre, by the way.
 
It´s quite striking in its simplicity. The clothes and chairs make the campaign imo.
While Natasha´s presence is not a detriment it´s not that much of an addition either, she works perfectly modeling without distracting for what´s important.
 
styled by olivier rizzo
 
Every single frame equals brilliance. Natasha is the definition of perfect, I love this.
 
Natasha is just a really amazing model. She elevates this campaign to the next level, imo.
 
Clean, straightforward and effective campaign.
 
there is one missing,could anyone upload it?
 
Ecology, I love the collection, model and the concept.
BTW I think Zacatecas is going to change his avatar soon :lol:
 
Simple Campaign n only a top Model like Natasha would make it work.
i like the simplicity n i love Natasha
 
I think the styling is by Marie Chaix, she has done their show and campaigns every season.
 
This was unexpected and beautiful!! Willy must love Natasha!! :D
 
Not a fan of neither the collection nor Natasha but the ads are amazing and it is selling it, imo. Very clean, to-the-point, no gimmicks... Just like an ad should be. I feel like many high fashion houses are forgetting how to make effective ads but it's nice to see an emerging one like PS doing the right thing.
 

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