Proenza Schouler S/S 2016 by Zoë Ghertner

It's good...maybe too Celine-ish. I don't know, everything always feels pretentious with them. It made it hard for me to appreciate it...
 
Selena Forrest! Looking phenomenal - love this!
 
Does indeed look like a Céline campaign, but with actual life! Hopefully it's a mg campaign, her expression is a bit off.
 
Full cast: Selena Forrest, Nicole-Antonia Spagnola, and Olympia Campbell (not pictured).

HQ


fashionweekdaily
 
Very Celine ads, but this campaign is better than the other than i mentioned.
 
I'm still not used to this logo. While smaller and better positioned, it still looks so cheap. The clothes are impressive though. Weak casting.
 
^ I agree. That Nicole girl is looking very rough. Not appealing. If they wanted to have a heroin-chic tomboy they could've used Damaris Goddrie or Alice Metza.

Still a decent campaign though, nice photography and great collection,
 

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