Project 159

Discussion in 'Shop Till You Drop' started by softgrey, Oct 29, 2004.

  1. softgrey

    softgrey flaunt the imperfection

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    new store opens in nyc...

    October 26, 2004
    In Stock
    Some boutiques try too hard to create a buzz.
    Publicist-thronged launch parties. High-concept music. Architecturally asinine spaces.
    And then there are those that don't need the hype. Like Project 159. Shoppers are drawn to this new West Village shop purely because of — shocker! — the cool and edgy clothes in the window. The store occupies the space that used to be Lotus Flowers (relax — they're still around in Chelsea). But owner and designer Kim Phan wasn't obsessed with any out-with-the-old-just-cuz-it's-old renovations. No. She kept the floors black and the walls white (for that same airy vibe) and concentrated her energies on honing and selecting the pitch-perfect stock.
    Smart move. Project 159 carries hard-to-find and up-and-coming labels, like Buddhist Punk, Earnest Sewn, Kitchen Orange, Tamara Catz, Cuff handbags, and Mogg jeans. Lots of vintage cowboy boots and designer stilettos, too.
    Evidently, Phan knew what she was doing.
    Much like the shoppers who find their way there.

    Project 159, 159 Seventh Avenue South, between Perry Street and Waverly Place (212-929-4959).
     
  2. Theory

    Theory New Member

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    They are having 20% off on anything in the store on 11/15.
     
  3. nycgirl84

    nycgirl84 New Member

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    Thanks, soft and theory. I'll try to go check it out!
     
  4. softgrey

    softgrey flaunt the imperfection

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    you are quite welcome nycgirl84... :flower:

    please let us know if you do... :wink:
     

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