new store opens in nyc... October 26, 2004 In Stock Some boutiques try too hard to create a buzz. Publicist-thronged launch parties. High-concept music. Architecturally asinine spaces. And then there are those that don't need the hype. Like Project 159. Shoppers are drawn to this new West Village shop purely because of — shocker! — the cool and edgy clothes in the window. The store occupies the space that used to be Lotus Flowers (relax — they're still around in Chelsea). But owner and designer Kim Phan wasn't obsessed with any out-with-the-old-just-cuz-it's-old renovations. No. She kept the floors black and the walls white (for that same airy vibe) and concentrated her energies on honing and selecting the pitch-perfect stock. Smart move. Project 159 carries hard-to-find and up-and-coming labels, like Buddhist Punk, Earnest Sewn, Kitchen Orange, Tamara Catz, Cuff handbags, and Mogg jeans. Lots of vintage cowboy boots and designer stilettos, too. Evidently, Phan knew what she was doing. Much like the shoppers who find their way there. Project 159, 159 Seventh Avenue South, between Perry Street and Waverly Place (212-929-4959).