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Discussion in 'Magazines' started by mikel, Mar 25, 2021.
Kristen McMenamy by Juergen Teller
There are more covers.
From their website:
It’s basically just a long collection of advertorials. But what else is new.
I think now it's a trend for independent publications to do single brand advertorials. It's a new way to secure advertisement money and leverage the budget for magazine content. And this helps brands to be firmed with their total-look policies. I have to admit those advertorials could be good if the execution is good. But I still want to see editorials with mixed brands/pieces styling.
And it's interesting to see no big LVMH brand is featured on the covers (only Berluti?).
They’ve been doing advertorials as their main editorials since last year. Honestly, I lost my interest
I definitely would like to pick this up when it arrives in London but it really has become so expensive, its hard to justify!