info from macy's press release...pic from wwd The Rachel Rachel Roy collection will capture a fresh and youthful look that reflects today's culture by mixing elements of downtown cool with uptown chic at affordable price points. The line will retail from $59 to $299 for sportswear, $79 to $199 for footwear, $40 to $195 for jewelry and $69 to $109 for handbags. Susan Metzger said, "We are thrilled to be able to bring Rachel's signature aesthetic to a larger audience with the launch of the Rachel Rachel Roy better contemporary collection. We are confident that a diverse range of women will identify with the look and feel of the brand and it will quickly become a dominant label in the marketplace. " Jeff Gennette, Chief Merchandising Officer at Macy's Inc., said, "The Rachel Rachel Roy collection is a perfect fit for our stores, offering designer-infused product at affordable price points. We feel the line will create new excitement and fashion stature on our floors and is something our fashion customers are seeking." Founder and artistic director, Rachel Roy, said, "Accessible fashion has always been a passion of mine. Every woman should have the opportunity to express herself through style. Being able to design a contemporary product line that truly reflects a sense of individuality is a great honor. Macy's has been an embracing partner in helping us launch this redefinition of a new lifestyle collection."